About the Brand
About
Actabl is the newly–launched software company exclusively focused on meeting the evolving needs of leading hospitality businesses. Actabl brings together four powerful hospitality tech solutions to maximize profits for hotel operators. Actabl’s integrated solutions include ProfitSword’s AI-powered business intelligence technology, Hotel Effectiveness’ complete labor optimization, ALICE’s hotel operations management platform, and Transcendent’s advanced asset management and CapEx. With a global team of 250+ employees boasting over 1,000 years of combined hospitality experience, Actabl serves the technology needs of more than 10,000 properties in hospitality markets around the world. The company aims to simplify operations through a unified system, ensuring the delivery of unparalleled guest experiences.
Founding Story
Actabl was founded with the vision of harnessing the strengths of four prestigious hospitality solutions - ProfitSword, Hotel Effectiveness, ALICE, and Transcendent. By joining forces, these companies have created a formidable, unified brand that provides an extensive suite of tools, covering various aspects of the hospitality industry. As a result, Actabl can serve thousands of properties and brands worldwide, utilizing their collective knowledge and expertise to help hotel management companies overcome challenges and fully realize their potential. Actabl is devoted to ongoing growth and innovation, striving to redefine the hospitality industry by offering unmatched support and cutting-edge solutions for the ever-changing needs of the hospitality industry.
Team & Experts
Tap a name to read the full bio.
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Steven Moore is the CEO of Actabl. Steven began his journey with Actabl as CEO of Transcendent which is now a part of the Actabl suite. Steven has also spent time as an investor at PRD Inc, a Houston-based family office focused on real estate, hospitality, and energy investing. Prior to PRD, Steven was an associate at Schneider Electric in the Energy and Sustainability Services Group. Steven holds an MBA from the Kellogg School of Management and a BA from Wheaton College (IL). He lives in Colorado with his wife and four children.
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Jason Luo is the Chief Revenue officer of Actabl and the former CEO of ALICE. Previously, he was the COO of Paradigm leading product, engineering and payments. Jason has had a track record of leading sales and customer success teams at a growth stage SaaS businesses, and he has also spent time at Vista Equity Partners and UBS Investment Bank on the hospitality real estate advisory team. Jason has an MBA from Kellogg and an undergraduate degree from UVA.
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Anu is the SVP of Technology and Delivery at Actabl. In her role, she is responsible for defining and driving the technology strategy to enable Actabl as a choice platform for hotel operations and analytics. Anu is a technology leader with 20+ years of success in transforming teams, building innovative solutions to drive business outcomes. Her prior experience includes medical informatics, multi-family and automotive solutions. Anu is passionate about Girls and Women in STEM and building up women leadership in technology. Anu has a bachelors and a master degree in Computer Science. She lives in Southlake, TX with her husband and 2 girls. She enjoys running, reading and traveling with family in her free time.
Press Coverage
HOSPITALITY TECHNOLOGY
Aug 18, 2026
Actabl and Reeco Integrate ProfitSword Forecasts into AI-Powered Hotel Procurement Controls
Actabl (a provider of hotel operations and business intelligence software) and Reeco (an AI-powered procure-to-pay platform built for hospitality) have launched a technical integration connecting Actabl's ProfitSword business intelligence platform directly…
HOTEL ONLINE
Aug 18, 2026
Actabl and Reeco Launch Innovative Partnership to Bring Forecast Intelligence into AI-Powered Hotel Procurement
Actabl and Reeco today announced an innovative partnership that connects Actabl's ProfitSword forecasting platform with Reeco's AI-powered procure-to-pay platform. … "Partnerships are most impactful when they solve real challenges for our mutual customers," said Steven Moore, CEO of Actabl. "This partnership reflects our shared belief that financial intelligence should not stop at the report. … Together, we're enabling a more connected and innovative hospitality technology ecosystem."The integration is live and available to mutual customers using both ProfitSword and Reeco....
HOSPITALITY TECHNOLOGY
Aug 18, 2026
Actabl and Reeco Partner to Bring ProfitSword Forecast Intelligence into AI-Powered Hotel Procurement
Actabl (a provider of hotel operations and business intelligence software) and Reeco (an AI-powered procure-to-pay platform built for hospitality) have announced a strategic partnership that connects Actabl's ProfitSword business intelligence platform with …
HOTEL MANAGEMENT
Aug 18, 2026
Actabl, Reeco integrate forecasting and procurement platforms
Actabl and Reeco have launched an integration that connects Actabl's ProfitSword forecasting platform with Reeco's AI-powered procure-to-pay system, allowing hotel operators to compare purchasing activity against financial forecasts. Steven Moore, CEO of Actabl, said the partnership is focused on helping mutual customers make better operational decisions. "Partnerships are most impactful when they solve real challenges for our mutual customers," Moore said. Together, we're enabling a more connected and innovative hospitality technology ecosystem. The integration is now available for mutual customers using both ProfitSword and Reeco.
LODGING MAGAZINE
Jul 5, 2026
Actabl Debuts AI Asset Setup to Support Hotel Engineering Teams
Actabl, a leading provider of operational intelligence solutions for the hospitality industry, recently launched AI Asset Setup, designed to automate asset data collection across properties. Most platforms assume that asset data already exists, but in reality, engineering teams are often starting from scratch," explained Jerimi Ford, chief innovation officer, Actabl. AI then identifies the asset type, extracts key details, and automatically structures the information into a standardized profile within Transcendent, Actabl's hotel asset management platform—eliminating the need for manual entry across multiple fields.
LODGING MAGAZINE
Mar 3, 2026
Actabl Adds Digital Itineraries to Its Alice Hotel Operations Platform
Actabl announced the addition of Digital Itineraries within its Alice hotel operations platform. Digital Itineraries standardize how hotels share and maintain guest itineraries by replacing static, paper-based workflows with a single, live itinerary that stays up to date throughout a guest’s stay.
HOTEL MANAGEMENT
Feb 17, 2026
How AI is affecting hotel management and operations
It only took a few years for artificial intelligence to go from niche to normal in a wide range of businesses, including hospitality. And as hoteliers incorporate more AI into their daily routines, the technology is having a notable effect on how hotels operate.
HOTEL MANAGEMENT
Feb 17, 2026
Why associate experience is the next frontier in hotel profitability
In hospitality, we’ve spent decades focused on the guest journey. We’ve mapped every moment, from booking to check-out, to drive loyalty and revenue. That work matters. But in 2026, the next wave of profitability isn’t just about better guest experiences. It’s about better associate experiences.
LODGING MAGAZINE
Jan 26, 2026
Innovate to Elevate: Maximizing Hotel ROI Through Data and Technology
At the 2026 Americas Lodging Investment Summit, the panel “Data, Trends & Solutions—Innovative Products & Services That Help Drive ROI” gathered industry leaders to dive into the shifts reshaping hospitality today, offering tactical advice and the latest tech to help drive growth and protect margins.
Locations
Actabl Headquarters
Tampa, FL, Tampa
Asset Library
Editorial-ready assets. All images cleared for press use with credit.
Press Contact
AS
Primary press contact
Anu Sharma
Senior Vice President of Technology and Delivery
- amy@babbitbodner.com
- Replies within 24 hours