About the Brand
About
Bedsure is an everyday cozy lifestyle brand creating bedding and soft home essentials for real life. Rooted in nearly five decades of textile expertise, Bedsure brings together thoughtfully selected materials, practical design, and consistent quality across core bedding, sleep solutions, style collections, naturally sourced picks, and pet products. Guided by its promise, Get Cozy, Bedsure helps make everyday life at home feel softer, easier, and more your own.
Founding Story
Bedsure’s story began in the 1970s with one woman: a young mother, Helen Wu, driven by her passion for embroidery and her determination to support her family.
Leaving her small village behind, she ventured into the big city to create a brighter future. With her heart and hands, she built a brand rooted in warmth, comfort, and trust.
Today, we honor her legacy by crafting bedding from carefully selected materials and hand-finished techniques, delivering bedding that brings the warmth and care of a mother’s touch into every home.
Signature Products
Tap a product to view details and request a sample.
Team & Experts
Tap a name to read the full bio.
Press Coverage
THE INVENTORY
Aug 12, 2026
$19 Anti-Slip Dog Crate Pad for Small Dogs & Puppy Training
If you're looking for chew resistance, you'd need to step up to reinforced options like *K9 Ballistics* rip-stop pads, which cost significantly more. For orthopedic support, Bedsure or Cozila memory foam crate beds offer better cushioning but typically start around $30-$40.
107.9 LITE FM
Jul 13, 2026
Hot Apartment? These Heat Wave Hacks Help Cool It Down
Must-Have Cooling Sheets for Hot Sleepers: Bedsure Queen Sheet SetChic Pajamas That Won't Give You Night Sweats: Joyaria Cooling Bamboo Viscose PajamasOn-Sale Fan to Give Your A/C a Break: LEVOIT Tower Fan for BedroomIf you've been blasting the A/C but can't get your apartment down to a reasonable...
BOB VILA
Jul 7, 2026
The Best Cooling Blankets for a More Comfortable Night's Sleep
BEST OVERALL: Rest Evercool Cooling Comforter RUNNER UP: Slumber Cloud Performance Cotton Comforter BEST BANG FOR THE BUCK: Elegear Arc-Chill 3.0 Cooling Blanket BEST EVERYDAY PICK: Bedsure Cooling Comforter ↓ Jump to Review BEST FOR FRESHNESS: Miracle Made Cooling Comforter BEST LUXURY FEEL: Mellow...
Asset Library
Editorial-ready assets. All images cleared for press use with credit.