About the Brand
About
Blue Francis is a New York-based children’s jewelry brand founded by Fransiska Hartanto. Inspired by the meaning a childhood keepsake can hold, the brand creates jewelry for children aged seven and up, with designs suited to school days, celebrations, and the moments families choose to remember.
Crafted in 14K gold, vermeil, and sterling silver, Blue Francis brings care to the materials, proportions, and details of each piece. Its jewelry is made to be a thoughtful gift and a piece a child will enjoy choosing to wear.
At the 2026 Junior Design Awards, Blue Francis won Gold for Best Gift Brand (For Children) for its Brooklyn Collection and Bronze for Best Children’s Fashion Accessories Brand for its Up Up and Away Collection. The brand also received a 2025 Junior Design Awards Editor’s Choice award and was named a Gold Winner in the 2025 City Kids Green Awards.
Founding Story
Blue Francis began with the founder’s daughter, who loved jewelry from an early age. She admired the gold pieces her mother wore and wanted something beautiful that felt like her own. The toy jewelry she enjoyed brought excitement, but some pieces broke quickly or were soon set aside. The founder began to wonder whether a child could have fewer pieces that meant more to her.
She remembered how special it felt to have jewelry made in her size as a child. Choosing for her own children raised another concern: their sensitive skin. She began looking closely at materials, fit, weight, and how a piece felt to wear. She wanted jewelry a child could choose for herself, wear often, and learn to care for.
Those ideas became Blue Francis. Designed for children aged seven and up, the collection is crafted in 14K gold, vermeil, and sterling silver and independently tested to applicable children’s jewelry standards. By making pieces with care and encouraging families to value what they choose, the founder hopes to offer an alternative to buying something new for every passing excitement.
Signature Products
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New
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Team & Experts
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The founder of Blue Francis is a mother whose careful approach to safety began with choosing jewelry for her own children. Self-taught in the jewelry industry, she has learned from makers and other experts, studied materials and construction, and compared product samples before selecting pieces for the brand. She continues to ask questions and learn as Blue Francis grows. That curiosity shapes her approach to quality and to jewelry designed specifically for children.
Press Coverage
JUNIOR MAGAZINE
Sep 21, 2026
Best Gift Brand (For Children) | Junior Design Awards 2026
Blue Francis received Gold for Best Gift Brand (For Children) for its Brooklyn Collection.
JUNIOR MAGAZINE
Sep 21, 2026
Best Children’s Fashion Accessories Brand | Junior Design Awards 2026
Blue Francis received Bronze for Best Children’s Fashion Accessories Brand for its Up Up and Away Collection.
PITTI IMMAGINE BIMBO
May 19, 2026
Piazza Pirouette
Pitti Immagine named Blue Francis among the brands in Piazza Pirouette for Pitti Bimbo 103.
EARNSHAWS MAGAZINE
Apr 23, 2026
That ’70s Show: the Disco Era is Getting a Modern-Day Revival
Earnshaw’s Kids featured Blue Francis jewelry in its editorial on the return of 1970s-inspired children’s fashion.
GIRLS’ LIFE MAGAZINE
Mar 23, 2026
In the Valley of the Dolls — April/May 2026 Issue
Blue Francis jewelry appeared in two fashion spreads in the April/May 2026 issue, with the Melodie Chain Pearl and Pink Fleur Bangle styled in the editorial. The brand was also listed in the issue’s shopping guide.
DAILY MOM
Mar 14, 2026
The Best Non-Candy Ideas for Easter Baskets — Fun No-Candy Easter Basket Ideas, Fillers, and Gifts for Kids
Daily Mom selected the Blue Francis Soho Ball Studs as a non-candy Easter gift idea for children.
PLAYTIME
Feb 2, 2026
Meet the Brands in The Studio for W26
Playtime introduced Blue Francis among the brands featured in The Studio at Playtime New York W26.
PIROUETTE
Jan 29, 2026
The Runway
Pirouette credited Blue Francis as the jewelry brand for The Winter Moth FW26 runway show at Pitti Bimbo 102.
PITTI IMMAGINE BIMBO
Jan 20, 2026
PIAZZA PIROUETTE is back, full of energy and news! Here are the brands and the runway show
Pitti Immagine included Blue Francis in its Piazza Pirouette showcase announcement for Pitti Bimbo 102.
PIROUETTE
Jan 14, 2026
Piazza Pirouette FW26 – A Winters Tale!
Pirouette highlighted Blue Francis’s 14K gold butterfly studs in its preview of Piazza Pirouette at Pitti Bimbo 102. A Winter's Tale, FW26
FASHIONABLY PETITE
Nov 21, 2025
Accessories Holiday Gift Guide 2025
Fashionably Petite featured the Blue Francis Cross Twinkle Necklace among its holiday accessory picks.
CWB MAGAZINE
Nov 13, 2025
New features in store for Pitti Bimbo 102
CWB included Blue Francis among the brands selected for the Piazza Pirouette ready-to-order showcase at Pitti Bimbo 102.
HOME BUSINESS MAGAZINE
Nov 2, 2025
2025 Kids’ Holiday Gift Guide: Fun Gifts for Under the Tree
The holiday guide featured Blue Francis Ruby Liberty Studs as a jewelry gift for children.
JUNIOR MAGAZINE
Sep 15, 2025
Best Children’s Fashion Accessories Brand | Junior Design Awards 2025
Blue Francis received Editor’s Choice recognition for its SS25 Kids Jewellery collection.
CITY KIDS MAGAZINE
Jul 17, 2025
The Green Awards 2025 Fashion Winners
Blue Francis was recognized as Gold Winner for Best Accessories Brand in the 2025 Green Awards.
Press Releases
Sep 27, 2026
Blue Francis Wins Gold and Bronze at the 2026 Junior Design Awards
The New York children’s jewelry brand is recognized for its Brooklyn and Up Up and Away collections.
Locations
Office
211 East 43rd Street Floor 7
Blue Francis Office
Asset Library
Editorial-ready assets. All images cleared for press use with credit.
