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Bowlcut

Bowlcut

For People With Tastebuds

Founded

2021

Social

Industries

Food & Beverage

About the Brand

About

Bowlcut is an AAPI & woman-founded Asian American food brand redefining what eating well tastes like for a new generation. Founded by former #restaurantkid Crystal Ung, who spent her childhood working at her dad’s Chinese restaurant, Bowlcut creates plant-based sauces inspired by the childhood staples of our past — made in the USA with all-natural ingredients, reduced sodium & sugar and zero artificial additives to let the real flavor speak for itself.

Founding Story

The story of our sauces actually begins at my family’s Chinese restaurant in California— my second home, making sauces and wontons in the kitchen starting at 8 years old as a restaurant kid. My saucier days started young! They came full circle in 2020 when the pandemic forced me to revive my home cooking skills. While reintegrating the classic bottled sauces I grew up with into my daily routine, I started noticing the preservatives, additives, and excessive sodium & sugar that seemed to overpower the sauce itself. I made the connection to my dad’s health issues (hypertension, diabetes, etc.) and with no alternatives on the market, I was inspired to adapt our family recipes and traditional sauce techniques into new, healthier versions of my childhood staples. By making Asian flavors healthier and more approachable, we believe we can also scale the impact food has to bridge cultures at a time when the AAPI community needs more support and visibility than ever. In Asian culture, food is a symbol of welcome to guests all kinds. We created Bowlcut in the spirit of this.

Press Coverage

FOOD NETWORK

May 28, 2025

53 Asian American and Pacific Islander Food Brands You Need in Your Kitchen

Celebrate AAPI food and drink brands this heritage month and beyond by shopping these products, from pantry staples to beverages.

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WELLANDGOOD

Nov 30, 2023

65 Stocking Stuffers She Might Just Love More Than Her Presents This Year

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ARCHITECTURAL DIGEST

Jun 1, 2023

Our Editors’ Favorite New Products From Supreme & USM, Magniberg & Jonathan Saunders, and Gohar World & Super Yaya

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GEAR PATROL

May 9, 2022

I Found a New Chili Crisp to Obsess Over, and 3 Other Cool New Home Releases

The best home products released in early May, including a new brand of chili crisps.

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HYPEBAE

Apr 30, 2022

AAPI-owned Bowlcut Unites Through Food

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FOOD & WINE

I Can’t Stop Eating These Gourmet Snacks Inspired by My Childhood Favorites

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BON APPÉTIT MAGAZINE

J.Lo’s Bottled Cocktails and Priyanka’s Popcorn, Reviewed

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Locations

HQ

Headquarters

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Bowlcut Headquarters

Asset Library

Editorial-ready assets. All images cleared for press use with credit.