About the Brand
About
Ellie Love Mom was founded by a mother who simply wanted the best for her child. After a lifetime of struggling with psoriasis, atopic skin, and a weakened immune system, she became deeply cautious about everything her daughter might touch—from skincare to toothpaste, from detergents to supplements.
Thanks to her father’s work with Korean brands entering the U.S., she had early access to small-batch, lesser-known products made with genuine care. Through this, she discovered a world of clean, gentle essentials created not for mass production, but for families like hers.
What began as a personal mission grew into a greater purpose: to share the most trusted, family-safe products with other parents. That’s how Ellie Love Mom was born—a carefully curated collection of daily essentials, chosen not by trends, but by love and intention.
Founding Story
Ellie Love Mom was not born from a business plan—it began with a mother’s instinct to protect her child. At age 37, founder Yoo Jun became a first-time mom after years of battling chronic skin issues and a fragile immune system. Fearing her daughter might inherit the same sensitivities, she became meticulously selective about every product that would touch her child’s body.
Thanks to her father, who supported Korean brands entering the U.S. market, she gained early access to countless product samples—many of them made by small, heart-driven Korean makers. She began using only the ones she trusted enough for her own family.
As more parents around her asked for the same clean, gentle products, a new purpose took shape. Ellie Love Mom became more than a personal journey—it became a family-first wellness brand, built on care, sincerity, and a mother’s unwavering love.
Signature Products
Tap a product to view details and request a sample.
EllieLove Mom
Beauty & Personal Care / Kids
![[DressingTable] All-in-One BB Mini "Iron" Stick 3.5g](https://media.presshook.com/media/original_images/4f0a731786f24e5f89fe6946b097c213-DressingTableAll-in-OneBBMiniIronStick3.5.jpg)
EllieLove Mom
Beauty & Personal Care / Skincare
![[DressingTable] Apple Lip Balm](https://media.presshook.com/media/original_images/a1332fec4b2f4e16afdae727351de57c-DressingTableAppleLipBalm.jpg)
EllieLove Mom
Beauty & Personal Care / Oral Care
![[DressingTable] BB "Iron" Tone Up Lotion 30ml](https://media.presshook.com/media/original_images/fcbe7262387043a5a17ae4cb708c2fc4-DressingTableBBIronToneUpLotion30ml.jpg)
EllieLove Mom
Beauty & Personal Care / Skincare
![[DressingTable] Blue Tansy Pore Sleeping Pack](https://media.presshook.com/media/original_images/6588c009074d44a58a60cab7d691768a-DressingTableBlueTansyPoreSleepingPack.jpg)
EllieLove Mom
Beauty & Personal Care / Skincare
![[DressingTable] Brightening Iron Brilliance Serum](https://media.presshook.com/media/original_images/ff74e12d0d0149e68fcf4229771efbd6-DressingTableBrighteningIronBrillianceSer.png)
EllieLove Mom
Beauty & Personal Care / Skincare
![[DressingTable] Brightening Iron Face Oil](https://media.presshook.com/media/original_images/0cf55fa2343e4f2c964eaea7f8da6f2f-DressingTableBrighteningIronFaceOil.jpg)
EllieLove Mom
Beauty & Personal Care / Skincare
![[DressingTable] Brightening Iron Moist Cream](https://media.presshook.com/media/original_images/696e23d6b7804b098611ed8404974886-DressingTableBrighteningIronMoistCream.jpg)
EllieLove Mom
Beauty & Personal Care / Skincare
![[DressingTable] Brightening Iron Tone-Up Lotion](https://media.presshook.com/media/original_images/d0540dbdf0eb49eaa4ee3d4ac4de9a50-DressingTableBrighteningIronTone-UpLotion.jpg)
EllieLove Mom
Beauty & Personal Care / Skincare
Press Coverage
BEAUTY NEWS NYC OFFICIAL
Sep 30, 2025
Summer 2025 Editor’s Choice Award Roundup
Summer is gone, but before we officially bid the season farewell, we are first celebrating our four Summer 2025 Editor’s Choice Award Recipients! With products spanning both holistic and family-first wellness, wearable art, and skincare-infused makeup, the Beauty News NYC Official team is treating you to a fully vetted list of our favorite brands this past season.
Locations
Headquarters
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EllieLove Mom Headquarters
Asset Library
Editorial-ready assets. All images cleared for press use with credit.