About the Brand
Founded in 2017 by Jonathan Bensamoun and Loren Kirkby, Fi builds cutting-edge technology to deepen the connection between pet parents and their pets. Since launching the first GPS-enabled collar in 2019, Fi has helped millions of pet parents track their pets’ location, monitor activity, and prevent escapes — saving thousands of lives in the process.
Signature Products
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Asset Library
Editorial-ready assets. All images cleared for press use with credit.