About the Brand
About
Fizztein is a clean-label protein seltzer built for people who want more from their drink without compromising on what goes in it. Each can delivers 8 grams of whey protein isolate, zero added sugar, and real fruit juice in a light, refreshing format that fits any occasion, not just the gym. Available in Pineapple, Mango Peach, and Mixed Berry, Fizztein is crafted without artificial ingredients, citric acid, natural flavors, gums, stevia, or preservatives — because the best products don't need a laundry list of additives to taste good. Refreshingly Good Protein.
Founding Story
Fizztein started with a question Erin and Alex Aloia couldn't stop asking: why did every protein drink feel like a compromise? Too sweet, too chalky, too many ingredients that had no business being there or just plain forgettable. The New York-based husband-and-wife duo didn't set out to disrupt the beverage industry. They just wanted something they actually wanted to drink. So they made it. Fizztein is what happens when you stop settling.
Signature Products
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Team & Experts
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Erin Aloia is the Co-Founder and CEO of Fizztein, a clean-label protein seltzer brand she built alongside her husband and co-founder Alex. With an MBA and a sharp eye for what consumers actually want, Erin leads Fizztein's vision, strategy, and growth — driven by a belief that better-for-you products should never ask you to trade taste for transparency. She is based in the New York area and is focused on building Fizztein into a brand that earns a place in everyday life, not just the wellness aisle.
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