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Flora Marteen
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Flora Marteen

Flora Marteen

Flora Marteen is a resortwear brand built on the idea that what you wear should make you feel as good as you look.

Founded

2025

Founders

Jennifer Peykar

Social

Industries

Fashion & Accessories

About the Brand

About

Flora Marteen is a resortwear brand built on the idea that what you wear should make you feel as good as you look. Known for chic silhouettes and luxurious materials like crochet, knits, and sheer metallics, each drop is designed with a distinct point of view — pieces that move seamlessly from a pool in the tropics to a summer evening in the Hamptons, right from the beach with sandy feet in flip flops to dinner at your favorite hot spot. Each collection is produced in the United States in small batches and limited quantities.

Founding Story

The name is a tribute to my grandmother, raised in Buenos Aires — a talented seamstress and dressmaker who built a thriving business from her home and carried herself with effortless elegance. Whether through her cooking, her sewing, or her philanthropy, she left a lasting influence that continues to guide everything I do. Her spirit lives in each piece.

Signature Products

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La Margarita Crochet Shirt Dress

Flora Marteen

Fashion & Accessories

May be slow to respond Women Owned & Founded
Lace Crochet Keyhole Dress and Duster

Flora Marteen

Fashion & Accessories

May be slow to respond Women Owned & Founded
Mendoza Crochet Vest Set

Flora Marteen

Fashion & Accessories

May be slow to respond Women Owned & Founded
Tango Duster and Guacho Set

Flora Marteen

Fashion & Accessories

May be slow to respond Women Owned & Founded
Tango Metallic Maxi Dress

Flora Marteen

Fashion & Accessories

May be slow to respond Women Owned & Founded
Tie Front Top Set

Flora Marteen

Fashion & Accessories

May be slow to respond Women Owned & Founded

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Team & Experts

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  • I earned my degree in both Fashion Design and Marketing from FIT. After graduating, I began my career in footwear production, which gave me the opportunity to travel extensively—including to China—while working with a wide range of brands. My experience spans UK high street retailers, U.S. shopping networks, and major department stores.
    After stepping away from the industry to focus on raising my three children, I’m now returning to fashion with a renewed perspective. As my kids grow more independent, I’ve decided to re-enter the field in a hands-on way by developing a product line that I'm truly passionate about.
    I’ve always had a deep appreciation for resortwear. Whether I’m on vacation or spending a day at the local pool, I love how the right cover-up can instantly elevate a look—chic, comfortable, and effortlessly stylish. As women, we don’t always feel our best in swimwear, and a well-designed cover-up offers a sense of ease and confidence, allowing us to show as much—or as little—as we like.
    Speaking from personal experience, after going through three pregnancies and the postpartum stages that followed, I found comfort in having a beautiful kaftan, a pair of gaucho pants, or a cover-up I could rely on. These pieces became my go-to staples—often the same one worked for me before, during, and after pregnancy. They made me feel put-together, regardless of how I felt in my body that day.
    Flora Marteen was created from my passion for wearing vibrant, playful, and elegant resortwear wherever I traveled. The brand blends timeless silhouettes with luxurious textured fabrics—pieces designed to make you feel effortlessly chic, whether on a beach getaway or lounging by the pool. My collection of resortwear is for all women who want to feel incredible,wherever their travels take them.
    The name Flora Marteen is a tribute to my grandmother, who continues to inspire me in countless ways. A talented seamstress and dressmaker, she built a thriving business from her home, transforming her passion for fashion into her livelihood. She carried herself with elegance, taking great pride in her personal style. And whether it was through her cooking, family values, fashion and sewing, or philanthropy, she left a lasting influence that continues to guide everything I do.

    Location · New York

Press Coverage

SOCIAL LIFE MAGAZINE

May 21, 2026

The Hot Lyst

Memorial Day Items for the Hamptons "Hot Lysst"

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Press Releases

Flora Marteen’s Buenos Aires Resort Collection 2027:

Jul 15, 2026

Flora Marteen’s Buenos Aires Resort Collection 2027:

Where Heritage, Luxury, and Timeless Elegance Meet

General · 1089 words

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Asset Library

Editorial-ready assets. All images cleared for press use with credit.

Press Contact

Flora Marteen

Primary press contact

Flora Marteen

Press inquiries

  • jennifer.peykar@gmail.com
  • Replies within 24 hours