About the Brand
About
Future of Cool is a sustainable body-care brand redefining freshness for modern life. We make biodegradable cooling wipes, hydrating sprays, and body care essentials designed to keep you feeling cool, clean, and confident wherever life takes you. Proudly inclusive and eco-minded, we believe everybody sweats, and it’s OK.
Founding Story
Future of Cool was born from a moment of need. During a sweltering New York Fashion Week, Risa realized there was nothing that could keep her feeling fresh between nonstop appointments without compromising on sustainability or style. She dreamed up the concept, and soon after, lifelong friends Melissa and Lindsey, who all grew up together in Hawai‘i during their “Haunabaddah days”, joined her to bring it to life. Rooted in island values of care, connection, and respect for nature, the trio built a brand that celebrates what it means to stay fresh, grounded, and kind to the planet. Together, they turned a shared experience into a movement: high-performance, eco-conscious body care designed for real life.
Signature Products
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Press Coverage
NYLON
Dec 21, 2025
The Gen Z Edit, Beauty And Self-Care Gifts For All Their “Eras”
Gifts that evolve with Gen Z’s changing moods and moments.
VACATIONER
Dec 5, 2025
Holi-Gay Gifts for the Frequent Traveler and Nomad at Home
Whether you’re traveling this festive season, or staying at home and entertaining your elves, now is the time to purchase those gifts, accessories, treats, decorations, and everything that will put a smile on your face or someone else’s, and brighten the occasion. Wherever possible, we’ve tried to select items that are minority or ally-owned, sustainable, and everything else that aligns with Vacationer’s core values of a mindful existence.
VACATIONER
Dec 5, 2025
Holi-Gay Gifts for the Frequent Traveler and Nomad at Home
Whether you’re traveling this festive season, or staying at home and entertaining your elves, now is the time to purchase those gifts, accessories, treats, decorations, and everything that will put a smile on your face or someone else’s, and brighten the occasion. Wherever possible, we’ve tried to select items that are minority or ally-owned, sustainable, and everything else that aligns with Vacationer’s core values of a mindful existence.
NEW YORK TIMES PERSONAL FINANCE
Aug 14, 2025
Beauty Essentials to Help You Beat the Heat This Summer
Future of Cool was featured in The New York Times’ T Magazine roundup highlighting must-have beauty essentials to stay cool and refreshed during the summer heat. The article showcased innovative, effective products designed to help readers look and feel their best in warm weather—spotlighting Future of Cool’s sustainable, cooling body-care essentials as a standout solution for keeping fresh on the go.
HONOLULU MAGAZINE
Jul 10, 2025
Best of HONOLULU 2025: Beauty & Self-Care on O‘ahu
Future of Cool was featured in Honolulu Magazine’s annual Best of Honolulu issue celebrating standout brands across the islands. Highlighted in the Beauty & Self-Care category, the feature recognized Future of Cool’s sustainable, cooling body-care essentials for bringing innovation and island-rooted freshness to everyday routines.
ASPEN MAGAZINE
Jul 7, 2025
Haʻa Keaulana Captures Hawaiian Style
Future of Cool was featured in Modern Luxury Hawai‘i as one of surf photographer and influencer Ha‘a Keaulana’s favorite local brands. In the piece, Keaulana—known for her authentic island style and deep connection to Hawai‘i’s ocean culture—spotlights Future of Cool for its fresh, sustainable approach to staying cool in the islands. The feature celebrates Hawai‘i-born creatives and brands that embody modern Hawaiian style, innovation, and spirit.
HI NOW DAILY
May 14, 2025
Three childhood friends created a company to combat Hawaii heat
Future of Cool was featured on HiNow Daily, Hawai‘i’s leading lifestyle and news program, in a segment highlighting how three childhood friends turned a shared idea into a sustainable body-care brand designed to beat the island heat. Founders Risa, Lindsey, and Melissa shared how Future of Cool began with a simple need—to stay fresh, cool, and confident in any climate—while staying true to their island roots and commitment to sustainability.
ASPEN MAGAZINE
Feb 2, 2025
Cool Down Using Eco Conscious Materials Made In Hawaii
Future of Cool was featured in Modern Luxury Hawai‘i in an article by Jeke Ridgley highlighting the brand’s sustainable approach to beating the island heat. The piece spotlights founders Risa Hoshino, Lindsey Dalrymple Carroll, and Melissa Lee—childhood friends from Hawai‘i—who created a gender-inclusive, eco-conscious line of cooling wipes made from biodegradable plant fibers and natural essential oils. Inspired by Risa’s time in Japan and the local island climate, the brand blends innovation, sustainability, and self-acceptance to redefine what it means to stay fresh and confident in any heat.
Asset Library
Editorial-ready assets. All images cleared for press use with credit.
