About the Brand
About
Grace | Rae Skincare was created from the belief that caring for your skin should feel simple, intentional, and grounding. Rooted in a less-is-more approach, each formula brings together nutrient-rich botanicals and purposeful ingredients to support healthy, resilient skin without overwhelming routines. We believe beautiful skin doesn’t require more, it requires thoughtful care, consistency, and products that work with your skin rather than against it.
More than skincare, Grace | Rae is about creating small moments of care within everyday life. Our rituals are designed for the woman who gives so much of herself and wants something that feels like her own, a quiet moment to slow down, reconnect, and care for herself. Thoughtfully made in the Midwest and inspired by a softer approach to beauty, Grace | Rae is an invitation to come back to simple.
Founding Story
Grace | Rae began with a simple belief: “skincare should feel like care, not another thing to keep up with.”
Founded by a licensed esthetician and mother, Grace | Rae was born from years spent working with women who felt overwhelmed by their skin and the endless routines they were told they needed. More products. More steps. More actives. Somewhere along the way, caring for our skin had become complicated.
I wanted to create something different.
Inspired by my daughters, Noella Grace and Adeline Rae, I created Grace | Rae as a return to simplicity thoughtfully formulated skincare that supports the skin while making space for the woman using it.
Every formula is created with intention, pairing nutrient-rich botanicals with purposeful ingredients to nourish the skin barrier and bring ease back to the everyday routine. No unnecessary steps. No chasing perfection. Just beautiful, effective skincare designed to become a ritual you look forward to.
Because as women and mothers, so much of our time is spent caring for everyone else. Grace | Rae is a reminder that there can still be a moment that belongs to you.
Less routine. More ritual.
Signature Products
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Team & Experts
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Lauren Coe is the founder and licensed esthetician behind Grace | Rae Skincare, a Midwest-based skincare brand rooted in simplicity, intentional formulas, and a slower approach to beauty. After years of seeing women overwhelmed by complicated routines and constantly changing skincare trends, Lauren set out to create something different: thoughtful, nutrient-rich formulas designed to support the skin while making everyday care feel simple again.
Inspired by motherhood and named after her daughters, Grace | Rae is deeply personal to Lauren. Her approach blends her professional knowledge of skin with her belief that self-care doesn’t need to be elaborate to be meaningful. Through Grace | Rae, Lauren hopes to give women more than beautiful skincare, she wants to create small, grounding rituals that remind them to make a little space for themselves, too.
Asset Library
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Press Contact
GS
Primary press contact
Grace | Rae Skincare
Press inquiries
- lauren@graceandraeskincare.com
- Replies within 24 hours