About the Brand
About
Gravel is an innovative travel brand dedicated to crafting thoughtfully designed, travel-tested gear that enhances every journey. With a focus on creating products that become trusted companions, Gravel believes that travel is more than just the destinations—it's about the stories along the way. Whether it’s savoring new foods, discovering hidden gems, or dealing with the inevitable flat tire, Gravel’s "For the Story" initiative embraces the idea that the best adventures are a blend of the planned and the unexpected, making each trip truly memorable.
Committed to sustainability, Gravel prioritizes eco-friendly practices throughout its business. From using recycled materials and cassava-based plastic alternatives to minimizing packaging waste, the brand takes deliberate steps to reduce its environmental footprint. By fostering close relationships with environmentally friendly factories and its fulfillment center, Gravel ensures that every product is durable and reliable and made with responsibility and care for the planet.
Founding Story
Chris and Lance met in 2017 at a Utah party, where Chris shared his idea to improve how travelers carry toiletries, addressing the common use of ziplock bags or oversized catch-all pouches. After a year of late-night research and design, they launched the Explorer SLIM, "The Best Toiletry Bag for Traveling," on Kickstarter in 2018. Its success led them to move their families to Vietnam to build relationships with top bag manufacturers. Since then, they’ve been dedicated to creating durable, reliable travel products that become trusted companions on every journey.
Signature Products
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Team & Experts
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Storyteller, marketer, reality TV show lover.
Brooke is a proud graduate of Utah Valley University (UVU), where she earned a degree in Communication with a focus on Public Relations and a minor in Digital Media.
If you ask her about her personality, she'll tell you she’s a classic YELLOW, as defined by the "Color Code" personality test. Brooke thrives on fun, positivity, and surrounding herself with like-minded people who share her energetic outlook on life.
Currently, Brooke is the CMO at Gravel, a travel brand based out of Provo, Utah. She manages all thing marketing and any other task that comes her way. For Brooke, it’s not just a job—it’s an adventure!
Press Coverage
SCARY MOMMY
Dec 9, 2025
From Snack Time To Self-Care, Holiday Gifts Bringing Joy To Kids (And Their Parents)
Gifts that add comfort, style, and ease to family life—during the holidays and long after the season ends.
MSN
Dec 2, 2025
These 5 BFCM deals for men make holiday gifting easy
Want to get ahead of your holiday shopping this year? Don’t wait until the last minute to find the perfect gift for every man in your life. From spouses to siblings, these five Black Friday Cyber Monday deals make holiday gifting easy.
MOMS & CRAFTERS
Nov 24, 2025
Best Ideas for Family Gifts
A gift guide showcasing the best gift ideas to give as a consolidated gift for an entire family. Target product was something that can be used together, encourages family time, or will be enjoyed by multiple family members.
THE MANUAL
Nov 24, 2025
These 5 BFCM deals for men make holiday gifting easy
5 must-shop Black Friday Cyber Monday gifting deals
VACATIONER
Nov 6, 2025
It’s Cozy Season and We Love These Cold Weather Accessories
YAHOO CREATORS
Jun 13, 2025
11 road trip essentials you’ll be glad you packed this summer
Whether you're headed to the beach, mountains, national parks — or wherever! — these road trip must-haves will keep your car stocked and your passengers happy.
COSMOPOLITAN
May 28, 2024
These 14 Travel Blankets Are Just What You Need to Stay Cozy While in Transit
For trains, planes, automobiles, we've got you covered—literally. The Layover Blanket was featured as one of their favorites!
FORBES
Apr 3, 2024
The 10 Best Travel Blankets To Keep You Warm On Planes And Trains
A feature on our Layover Packable Puffy Blanket: With a waterproof fabric and a 50-degree warmth rating, the Gravel Travel’s blanket is made for just about any adventuring you throw at it. It weighs less than a pound and impressively packs into a pouch the size of a large soda can, so it won’t take up too much space in your luggage or camping gear.
CONDÉ NAST TRAVELER
Nov 2, 2023
12 Best Travel Blankets for Long Flights and Road Trips
Whether flying across the world, road-tripping down the coast, or embarking on a bucket-list train ride, a cozy travel blanket is a must-have for any and all upcoming trips. What’s more, the best travel blankets are designed to keep you warm and comfy while on the go—and there are dozens of options to choose from
INSIDEHOOK
Travel The Best Travel Blanket Feels Like a Sleeping Bag and Is Smaller Than a Nerf Football
An article on the Layover Blanket
Asset Library
Editorial-ready assets. All images cleared for press use with credit.
