About the Brand
About
HapeeBum is a family-owned consumer products company reimagining everyday household essentials through health, sustainability, and childhood learning. Founded by former healthcare executive and second-time entrepreneur Elyse Lowe, the company was created after years of researching the materials found in everyday consumer products and asking a simple question: If a product touches our skin every day, why aren't we paying more attention to what it's made from?
Our first product combines premium bamboo and recycled toilet paper with original educational wrapper designs that encourage curiosity, conversation, and creativity between parents and children. By transforming an everyday household routine into an opportunity for learning, HapeeBum is proving that everyday products can do far more than their intended purpose.
As consumers become increasingly conscious of healthier materials and more sustainable choices, HapeeBum is building a new generation of household products designed to be better for families, better for children, and better for the planet.
Founding Story
HapeeBum began with curiosity rather than a business plan.
After spending years in healthcare, I became increasingly aware of how much attention we give to what we eat, drink, and apply to our skin, yet we rarely question many of the products we use every day. That led me to spend years researching healthier materials, sustainable manufacturing, and how everyday consumer products could provide greater value for families.
As a second-time founder, I also wanted to build something with purpose. I believed that one of the most overlooked household products could become a platform for learning and connection. That idea became HapeeBum, premium bamboo and recycled toilet paper featuring educational wrapper designs that encourage curiosity, creativity, and meaningful conversations between parents and children.
Building HapeeBum has reinforced one lesson above all others: entrepreneurship requires resilience. People often don't see your vision until you've already built it. You have to believe in yourself before anyone else does, keep learning through every challenge, and continue showing up every day. That mindset has shaped both the company and the mission behind it.
At a Glance
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Reimagining Everyday Essentials for Healthier Fami
HapeeBum is more than premium toilet paper, it's a new approach to everyday household products. Made from responsibly sourced bamboo and recycled materials, our products are free from intentionally added PFAS, added fragrances, and dyes, giving families a healthier choice for everyday use. Every roll features original educational wrapper designs that encourage curiosity, creativity, and meaningful conversations between parents and children, transforming an everyday routine into an opportunity for learning without adding more screen time. From responsibly sourced materials to fully recyclable packaging, every detail has been thoughtfully designed to combine premium quality, sustainability, and purposeful innovation. Founded by former healthcare executive and second-time entrepreneur Elyse Lowe, HapeeBum is redefining what families should expect from the products they use every day.
Signature Products
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Team & Experts
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Elyse Lowe is the Founder and CEO of HapeeBum, a consumer products company reimagining everyday household essentials through healthier materials, sustainability, and childhood learning.
A former healthcare executive and second-time entrepreneur, Elyse has more than a decade of experience in healthcare marketing, business growth, and strategic partnerships. After years researching the materials used in everyday consumer products, she founded HapeeBum to challenge the idea that everyday essentials should simply serve one purpose.
HapeeBum's premium bamboo and recycled toilet paper combines responsibly sourced materials with original educational wrapper designs that encourage curiosity, creativity, and meaningful conversations between parents and children. The company successfully launched following a funded Kickstarter campaign and is now expanding its product range throughout the United States.
Elyse regularly speaks on entrepreneurship, startup growth, consumer products, branding, sustainability, manufacturing, crowdfunding, and building purpose-driven businesses.
Press Releases
Jul 13, 2026
Former Healthcare Executive Reimagines an Overlooked Household Essential Through Health, Sustainability & Childhood Learning
New consumer brand HapeeBum combines premium bamboo and recycled toilet paper with educational wrapper designs that encourage curiosity, conversation, and healthier homes.
Asset Library
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Press Contact
HB
Primary press contact
Happy Bum
Press inquiries
- hello@hapeebum.com
- Replies within 24 hours