About the Brand
About
Insight Decks creates practical, beautifully designed card decks that help people think better, communicate more clearly, and take action with confidence. Built for professionals, teams, educators, facilitators, therapists, coaches, and curious individuals, each deck transforms complex topics into simple, tactile tools that can be used in meetings, workshops, classrooms, coaching sessions, or everyday life.
The brand’s mission is to make powerful thinking tools more accessible, engaging, and useful. From business strategy and teamwork to emotional intelligence, habits, mindset, and personal growth, Insight Decks helps users move from confusion to clarity, from conversation to decision, and from insight to action.
Founding Story
Insight Decks was founded by Daniel Pereira, an entrepreneur, strategist, and creator, and Gabriel Martins, a Digital Marketing Specialist, who saw a gap between how people learn important ideas and how they actually apply them. After years of working with business models, strategy frameworks, workshops, and educational content, Daniel and Gabriel noticed that many useful concepts stayed trapped in books, PDFs, slides, and long-form material that people rarely returned to after reading.
They created Insight Decks to make those ideas easier to use in real life. Instead of another book on a shelf or worksheet buried in a folder, each deck gives people a hands-on way to explore a topic, ask better questions, guide conversations, and make progress one card at a time. What started with business strategy tools has grown into a broader publishing company focused on practical card decks for work, life, and human connection.
Signature Products
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Insight Decks
Education / Higher Education
Insight Decks
Education / Higher Education
Insight Decks
Education / Higher Education
Insight Decks
Education / Higher Education
Insight Decks
Education / Higher Education
Insight Decks
Education / Higher Education
Insight Decks
Education / Higher Education
Insight Decks
Education / Higher Education
Insight Decks
Education / Higher Education
Team & Experts
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Daniel Pereira is the Co-Founder of Insight Decks, a publisher turning big ideas from psychology, philosophy, and behavioral science into card decks used by coaches, facilitators, and consultants worldwide. A serial entrepreneur originally from Rio de Janeiro and now based in Ottawa, Canada, Daniel has spent two decades building businesses across consulting and consumer products. He speaks on self-directed learning, the psychology of reflection tools, and building bootstrapped product brands through paid social.
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Gabriel Martins is Co-Founder of Insight Decks, where he focuses on digital marketing, direct-to-consumer growth, and brand positioning. Based in Brazil, Gabriel helps shape how Insight Decks reaches customers online and communicates its mission of turning complex ideas into practical, beautifully designed card decks. His work supports the company’s growth across e-commerce, content, product launches, and audience development.
Asset Library
Editorial-ready assets. All images cleared for press use with credit.
