Javvy Coffee

Justin is a serial entrepreneur with deep expertise in data-driven performance marketing and building fast-growing consumer brands.

At 14, he began his entrepreneurial journey by buying items from Goodwill to resell on eBay and Amazon. What started as simple flips quickly evolved into a passion for building online businesses.

At 15, he created and scaled an Amazon eBook publishing business, where he learned the fundamentals of digital marketing and systems building. From there, he launched a Shopify apparel brand and discovered his passion for paid advertising and the art of performance marketing.

Later, Justin partnered with Brandon Monaghan to develop a model for identifying emerging product trends, rapidly launching brands, and scaling them into category leaders. Their first venture, a licensed entertainment apparel company, grew quickly and was later acquired.

After that exit, Justin built a process for spotting rising product trends early, developing unique formulations and brand positioning that consistently turned them into successful consumer brands.

Since then, Justin and Brandon have launched and exited multiple ventures, including Shine Armor, an automotive brand that became an Amazon bestseller and expanded into national retail and media.

Most recently, Justin co-founded Javvy Coffee, a fast-growing, better-for-you coffee brand that has become a dominant player in the mass-market coffee industry. Javvy is redefining how people fuel their day with bold, flavorful, and convenient coffee designed to make every cup easy, guilt-free, and crave-worthy.