About the Brand
About
Kind Laundry invites you to elevate your laundry routine with a touch of luxury. Our thoughtfully curated, premium laundry-care products offer exceptional performance while being truly eco-friendly and travel-friendly—perfect for customers seeking a sustainable option that’s easy to bring on trips and vacations.
We’ve been recognized as the Best Eco-Friendly Laundry Detergent by Better Homes & Gardens and selected as a favorite by Oprah’s team. Our products are also available on Thrive Market, Whole Foods and Amazon reflecting strong consumer demand for cleaner, more innovative laundry solutions.
Founding Story
We believe that the greatest form of wealth is health. Over the years, we’ve dedicated ourselves to finding ways to optimize our wellness routines and create healthier, more sustainable lifestyles. Both of us grew up facing various health challenges—digestive issues, cystic acne, and in Bernard’s case, persistent nosebleeds—that were never fully addressed at their root. Through trial, reflection, and growth, we discovered the transformative power of making small, intentional changes, starting with our diets and gradually incorporating healthier swaps into our daily lives.
Kind Laundry was born out of a shared realization: when we looked at the laundry aisle, we saw a problem: conventional detergents were filled with harsh chemicals and packaged in single-use plastics, yet there were few effective, eco-friendly alternatives. That’s why we created Kind Laundry—a premium, sustainable, and non-toxic laundry care line that delivers exceptional results while being kind to the planet, pets, and people.
Our mission is simple: to provide meaningful, impactful solutions that give you peace of mind. When you choose Kind Laundry, you’re making a safer, healthier choice for your family and the environment.
At the heart of our business is kindness and transparency. As passionate innovators, we aim to transform your laundry routine into a ritual of self-care—one that aligns with your values and supports your well-being. As a soon-to-be mother, I’m even more inspired to create products that are not only high-performing but also safe and gentle for the most delicate skin.
Together, we’re redefining what it means to care for your clothes, your home, and the world around you—one load of laundry at a time.
Signature Products
Tap a product to view details and request a sample.
HOME DECOR
Eco-Friendly Laundry Detergent Sheets - Ocean Breeze (60 loads)
Kind Laundry
Slow to respond
Press Coverage
WWW.THETRAVEL.COM
Aug 5, 2026
I Lived On A Cruise Ship for 4 Years: Here Are 5 Cruise Tips You Won't Find Online
The Dirt on Washing Clothes at Sea A row of laundry machinesCredit: Unsplash It doesn't take sailing a 6-month contract to need a laundry break. … Pack no-spill laundry sheets, made of detergent. Kind Laundry offers eco-detergent in a variety of scents. I use Arm & Hammer Power Sheets. Pack a few in a freezer bag for an easy hand wash option, and they will make your suitcase smell lovely....
VACATIONER
Apr 15, 2026
For Women Going Places, These Are the Comfiest Travel Undies
If you’re always uncomfortable in your underthings when you travel, we’re about to end the search of a lifetime for travel-friendly intimates.
BETTER REPORT
May 12, 2025
Best Laundry Scent Boosters
APARTMENT THERAPY
Jul 30, 2023
The Best Editor-Tested Laundry Stain Removers You Can Buy Now
OPRAH DAILY
Apr 21, 2022
Oprah's Top "Best Sustainable Laundry Detergent"
Staff picks for Oprah's Top Products
CHATELAINE
Sep 9, 2021
Plastic Free Laundry Strips
Best Plastic Free Laundry Strips
FAST COMPANY
Apr 15, 2021
Non-toxic Eco Friendly Brands
BETTER HOMES AND GARDENS
Mar 20, 2021
Winner of "Best Eco-Friendly Laundry Detergent"
Kind Laundry was awarded the "Best Eco-Friendly Laundry Detergent" for the Better Homes and Garden Clean House Awards
REFINERY29
Mar 19, 2021
Spring Cleaning Checklists
Top Spring Cleaning Checklists
MOTHERLY
Mar 16, 2021
Mother days Gift under $20
Asset Library
Editorial-ready assets. All images cleared for press use with credit.
