About the Brand
About
Cold-Air Diffusers: Waterless, heatless diffuser technology that disperses pure fragrance oil as a fine dry mist: no aerosols, no VOCs, safe around kids and pets. Ranges from the pocket-sized TMS Mini to the TMS 300 Pro, which covers up to 5,000 sq. ft.
Hotel-Inspired Fragrance Oils: Scents modeled after the signature fragrances of luxury properties like The Ritz, Aria, and Four Seasons, plus designer-inspired and original blends across floral, woody, citrus, fresh, and gourmand notes.
Whole-Home Scenting: HVAC-integrated systems that scent an entire house and are completely controllable from an app on your phone.
Founding Story
Founded in Miami in 2015 by a husband-and-wife team, The Magic Scent started with a simple question: why do luxury hotels always smell so incredible, and why can't your home feel the same way? A decade later, the company has helped more than 90,000 homes and businesses discover the transformative power of scent. Every oil is crafted in the USA, and every diffuser is tested for quality out of their North Miami showroom, which is open to the public. Made in the USA. Tested in Miami. Loved everywhere.
At a Glance
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Cold-Air Nebulizing Technology
Diffusers use pressurized air (not heat, water, or aerosols) to break fragrance oil into a dry, ultra-fine mist. No residue, no propellants, no VOCs.
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Non-Toxic, Kid & Pet Safe
All fragrance oils and diffusers are formulated and engineered to be safe around children, pets, and furniture.
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Made & Tested in the USA
Every fragrance oil is crafted domestically, and every diffuser is tested for quality at their North Miami showroom, which doubles as a public storefront.
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Free 2-Year Warranty
Every diffuser ships with a no-cost 2-year warranty covering manufacturing defects in materials, electronics, or workmanship, plus a 30-day return window.
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Smart, App-Enabled Control
Higher-end models (TMS LUX BT, TMS 100 Pro, TMS 300 Pro) offer Bluetooth or WiFi app control with programmable schedules and adjustable intensity, controllable from anywhere.
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Scalable, Whole-Property Coverage
The line spans from a pocket-sized 400 sq. ft. portable unit to a 5,000 sq. ft. HVAC-integrated system, serving everything from single rooms to full commercial properties.
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Hotel & Designer-Inspired Scent Library
Fragrances modeled after luxury hospitality brands and designer scents, organized by note family (floral, woody, citrus, fresh, gourmand).
Signature Products
Tap a product to view details and request a sample.
Team & Experts
Tap a name to read the full bio.
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Emma Georgieva is the founder and CEO of The Magic Scent. Her connection to fragrance started in childhood by noticing how one smell can tie memories. After moving from Europe to Miami for her MBA in Finance, she recognized a gap in the U.S. market: air-scenting was already a well-established branding tool across Europe but virtually unheard of stateside, and she founded The Magic Scent in 2015 alongside her husband. A decade later, she's grown the company into a brand that has worked with more than 90,000 homes and businesses, from hotels and spas to retail stores and medical offices, while also launching a direct-to-consumer line of cold-air diffusers and hotel-inspired fragrance oils.
Locations
The Magic Scent
1842 NE 144th Str, North Miami, Florida
Asset Library
Editorial-ready assets. All images cleared for press use with credit.
