About the Brand
About
Life Cider improves the wellness experience without taking it too seriously. We believe in offering fun, repeatable rituals that people fall in love
with on their way to better health.
Founding Story
Our founder JP had struggled with acid reflux for over a decade before, one night, aspirating reflux in his sleep and nearly dying. That's when his Grandma stepped in and dropped some knowledge about how daily apple cider vinegar could help. Just a few weeks after trying it, his flux was fixed. That wise word from Nana was the catalyst that helped JP turn his health around over the next few years. But, even after experiencing the healing power of ACV first-hand, he still had a hard time choking down his daily dose. JP knew if he was going to be a lifelong ACV devotee, he had to make it taste amazing. That's when he made it his mission to make ACV easy for everyone. *Spoiler alert* he crushed it. Life Cider transforms ACV, one of nature's oldest remedies for gut health, blood sugar management, and acid reflux relief, into a delicious organic soda you can enjoy anywhere.
At a Glance
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Organic Apple Cider Vinegar
Apple cider vinegar has been the quirky best friend in several "new" functional soda stories, but Life Cider is giving ACV the main character energy it deserves. 1 full tablespoon of organic apple cider vinegar per can is the equivalent of 30 ACV gummies. All that gut health support with just 4 grams of sugar and flavored with organic natural flavors.
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Vitamin Stack
Your gut and immune system are directly intertwined. That's why we've added high-quality, immune-boosting vitamins to compliment the ACV in our soda. Each can gives you 100% of the daily recommended dose of Vitamin C, D3, Zinc, and 500% of the RDA of B12. These are not the cheap vitamins other brands add in as an afterthought. We use methylated vitamins for optimal bioavailability and benefit. Each soda is a mini wellness retreat for your gut, mind, and mood.
Signature Products
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Team & Experts
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JP Francia is a serial entrepreneur who has built many successful businesses across multiple industries during his decorated career. His unique variety of success involves a dizzying professional journey spanning from commercial flight instructor to children's TV executive producer, and advertising agency executive to chain restauranteur. Now, after a near-death experience with acid reflux, he is the founder of Life Cider, a CPG beverage brand built on the cure that changed his life: apple cider vinegar.
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Matt is pioneering digital creative and raging intellectual omnivore. He began his career in Salt Lake as an advertising intern at an early digital agency in 2005. He quickly rose to lead creative, then Creative Director. After authoring several successful digital campaigns for fortune 500 companies, Matt established his own small digital agency in Idaho in 2010. His agency, AdFire Creative, helped several clients grow their footprint from small regionally-based businesses to nationally recognized industry leaders. He has authored multiple award-winning national advertising campaigns through traditional and digital advertising.
After being inspired by his brother's health transformation through daily apple cider vinegar, he began his own mission to reclaim his health. Since then, he has found a passion for mental and physical health and is busy giving ACV the glow up it deserves as Chief Marketing Officer at Life Cider.
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Stephanie Page is a seasoned operations executive, serial entrepreneur, and startup advisor with extensive experience spanning business strategy, product development, finance, marketing, field training, and organizational growth.
Stephanie serves as Chief Operating Officer and partner at Life Cider. She is a mother of 5, a bio-hacking enthusiast, and a lover of learning. She prides herself on being authentic and living life with integrity. Steph is an eternal optimist and loves helping others achieve success.
Asset Library
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Press Contact
JF
Primary press contact
JP Francia
Founder & President
- matt@lifecider.com
- Replies within 24 hours