About the Brand
About
MANË is a premium grooming, skincare, and haircare brand created for modern men across skin tones, hair textures, routines, and lifestyles. The brand combines elevated personal care, practical guidance, and technology without becoming overly clinical or critical of others. While we're inclusive to everyone, our core audience consists of those who want to see Men ages 18–45 value appearance, be confident, and appreciate quality products & services.
Founding Story
MANË was founded by Max Aggrey, a former business leader at Google, LiveRamp, and UBS, with a clear belief: men deserve better tools for looking after themselves.
The company began in the early 2010s as a technology platform designed to make finding and booking trusted barbers easier. That work revealed a much larger opportunity. Men’s grooming products, personal-care experiences, and digital services often failed to reflect the full range of men’s skin tones, hair textures, cultural backgrounds, and everyday needs.
MANË was relaunched in 2026 as an integrated men’s grooming and technology company. Through thoughtfully developed skincare, haircare, grooming products, mobile applications, and digital experiences, MANË helps men build practical routines, find trusted services, and approach personal care with greater confidence.
The company’s mission extends beyond appearance. MANË aims to create meaningful opportunities for connection, education, and community at a time when many men experience isolation and lack accessible spaces for honest engagement.
MANË exists to help every man feel seen, supported, and equipped to face the world with confidence.
Signature Products
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Team & Experts
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Press Coverage
RETAIL DIVE
Jun 3, 2026
MANË & DOUXDS Announce Partnership to Expand Grooming Commerce
This partnership reflects a shared commitment to elevating men’s grooming giving customers integrated access to joint Products, bundle Development, and improved Distribution. As part of this partnership, DOUXDS customers will gain access to MANË's full grooming product portfolio and digital booking services. This includes benefits that existing MANE customers enjoy, such as: Early invite-only access to MANË TV (manetv.com). Seamless access to MANË haircare and skincare products via maneapp.com/shop.
Locations
Washington, DC
400 MASSACHUSETTS AVE NW, Washington, DC
Asset Library
Editorial-ready assets. All images cleared for press use with credit.
Press Contact
M
Primary press contact
MANË
Press inquiries
- max@maneapp.com
- Replies within 24 hours