Mujo Co.

Mujo started with a practical problem. After becoming a mother, the founder found that the things she had relied on to stay sharp and energised (caffeine, stimulants, the general ethos of doing more) stopped working for her life. Rather than find a stronger version of the same tools, she went looking for better ones. That process led to Mujo Ritual, a caffeine-free coffee alternative formulated around mushroom fruiting bodies and clinically studied adaptogens. The premise was straightforward: a small number of well-chosen ingredients, used at evidence-backed doses, can outperform a long list of mediocre ones.

The second product came from a different direction. Two of the founder's sisters, one with celiac disease and one with multiple food allergies, had spent years struggling to find protein nutrition they could trust. Most options on the market were either nutritionally incomplete, poorly sourced, or full of ingredients that ruled them out entirely. That gap led Mujo to look beyond conventional protein crops and eventually to lemna, commonly known as duckweed. A complete protein source that doubles in 24 hours, requires significantly less water and land than pea or soy, and carries a full amino acid profile, lemna had the credentials. After 47 development batches and a supply collaboration with Plantible Foods, the Lemna Bar is about to become the world's first duckweed protein bar. Launching this summer.