About the Brand
About
Mystics and Sages is a jewelry and home goods brand that showcases the artisanal sterling silver designs of the Tuareg Tribe of North and West Africa. Our jewelry is not merely objects; each piece represents the tangible result of multiple generations of passed down skill, knowledge, traditions, and wisdom. Our jewelry is a cultural experience. Our ultimate mission is to preserve this aspect of our global craft heritage by creating artisanal jobs.
Founding Story
Mystics and Sages began with a gift—a small half-moon necklace encircled with tiny glass beads, given to Baiyinah, our founder, by her father upon his return from a trip to West Africa. This sparked her curiosity, leading her to learn about the rich cultural traditions of the Tuareg. Tuareg jewelry is not merely for adornment; each piece is imbued with folklore, geometric motifs, and ancient symbolism that reflect spirituality, the natural world, and cosmology.
Our jewelry is a cultural experience.
Signature Products
Tap a product to view details and request a sample.
Team & Experts
Tap a name to read the full bio.
-
Baiyinah Brookins, a native of Pittsburgh, Pennsylvania, and a serial entrepreneur with a passion for cultural heritage and spirituality. She has an undergraduate degree in Business Management. Baiyinah seamlessly blends her business acumen with her spiritual interests.
Her journey into the world of jewelry began when her father returned from a trip to West Africa with a beautiful handmade Tuareg half-moon silver necklace. Inspired by the rich culture and history of the Tuareg Tribe, Baiyinah embarked on a journey of discovery and admiration. This newfound passion led her to establish Mystics and Sages, a brand dedicated to showcasing the handmade jewelry of the Tuareg Tribe.
Launching the brand on a Shopify platform, Baiyinah has successfully created a bridge between traditional Tuareg craftsmanship and modern fashion, offering unique, handcrafted pieces that celebrate the tribe's heritage, history and culture.
Press Coverage
JCK
Jan 2, 2025
Mystics and Sages Offers Its Artisanal Jewelry as Antidote to Fast Fashion
For anyone committed to New Year’s resolutions and a daily gratitude practice, the Mystics and Sages calendar ring is a meaningful piece of jewelry. Crafted in sterling silver and marked with 365 delicate etchings—one for each day of the year—the ring serves as a reminder to slow down, stay present, and appreciate life’s natural rhythms. Founded by Baiyinah Brookins, Mystics and Sages partners directly with Tuareg artisans who use traditional silversmithing techniques passed down through generations. Through each handcrafted design, the brand celebrates Tuareg culture, preserves ancestral craftsmanship, and offers a sustainable alternative to fast fashion while telling stories rooted in history, symbolism, and heritage.
Asset Library
Editorial-ready assets. All images cleared for press use with credit.
