About the Brand
About
Naot shoes are podiatrist-approved and thoughtfully designed to support not just your feet, but your whole body. The anatomic cork and latex footbeds contour to your arch, relieve pressure on the metatarsal area, and move naturally with your foot. This helps reduce foot fatigue, support proper posture, and ease stress on knees, back, and plantar fascia. The result is all-day comfort, stability, and balance — helping you move freely, confidently, and in total wellness.
Growing is in our nature. Naot is continuously evolving. We continue to handcraft the most comfortable, beautifully designed shoes that let people express their true selves and walk with self-confidence – because we believe individual expression makes the world a more interesting and better place.
Founding Story
From a one-room workshop on the Israeli Kibbutz Naot Mordechai, to a worldwide brand and a way of life – NAOT first started in 1942, when the members of a small collective farming community in Israel’s Hula Valley began making shoes. To this day, our team is eclectic, spanning a vast range of backgrounds and cultures, and delights in designing for the different needs of people from all over the world. It’s a joy to give our customers everywhere the perfect styles for their particular lifestyle, climate and culture.
Naot’s uniquely engineered insoles are made of natural cork and latex and lined with a supple suede lining, creating a flexible and shock absorbing base of superior support that is designed to replicate the shape of one’s foot, and capture the structure and essence of it. We know it can be life-changing when you find a shoe that expresses your individual personality and style, yet also offers next-level comfort. With NAOT, every choice allows you to be your best self — unmistakably yourself, and to walk freely, living a life full of exploration and variety.
Signature Products
Tap a product to view details and request a sample.
Naot
Fashion & Accessories / Ready-to-Wear
Naot
Fashion & Accessories / Ready-to-Wear
Naot
Fashion & Accessories / Ready-to-Wear
Naot
Fashion & Accessories / Footwear
Naot
Fashion & Accessories / Ready-to-Wear
Naot
Fashion & Accessories / Fashion & Accessories
Naot
Fashion & Accessories / Fashion & Accessories
Naot
Fashion & Accessories / Fashion & Accessories
Naot
Fashion & Accessories / Fashion & Accessories
Press Coverage
TRAVEL + LEISURE
Aug 18, 2026
24 Podiatrist-recommended Shoes for High Arches—Shop Supportive, Stylish Picks From Brooks, Hoka, and More
From fashion-forward Vionic and warm-weather favorite *Naot* to athletic heavy hitters like Brooks, Hoka, Asics, and the newer-on-the-scene Allswifit, these are the podiatrist-approved picks worth adding to your cart.
YAHOO SHOPPING
Aug 17, 2026
We Tested Dozens of Shoes and These 9 Were The Best for Flat Feet
We Also Liked:The *Naot* Krypton has two essential features for folks with flat feet: a high-quality insole or space to add custom orthotics. The footbed is cork and latex for great shock absorption.
Aug 16, 2026
Birkenstock's Supportive but Stylish Summer Loafers Are $50 Off at Nordstrom Rack
Best Shoes for Plantar Fasciitis Oprah-approved: Vionic Uptown Loafer, $83 (originally $143)• 'Like walking on a cloud': Hoka Bondi 9 Sneaker, $175• 66% off: *Naot* Marbella Platform Wedge Sandal, $65 (originally $195)• Snag them before they're gone:
AWAYINSTYLE.COM
Aug 14, 2026
A Podiatrist Told Me the 7 Best Sneakers and Boots for Fall That Are Actually Supportive—and What to Avoid
For Everyday Wear: Ryka Devotion X Sneakers, $68 (Originally $79)Sleek and Supportive: Mephisto Ylona Sneakers, $279Chic and Shock-Absorbing: *Naot* Helm Boots, $220From an Oprah-Loved Brand: Vionic Walk Max II Sneakers, $74 (Originally $89)Top-Notch Traction: Dr....
TRAVEL + LEISURE
Aug 14, 2026
I Have Plantar Fasciitis—Now I Only Travel in Hoka, Vionic, and More Stylish Podiatrist-recommended Shoes
The *Naot* Marbella Platform Wedge Sandals strike the perfect balance between style and everyday practicality, delivering height with plush padding and arch support for all-day comfort. Plus, they're 66 percent off right now, a major steal ahead of your final summer getaway.
GRIT DAILY
Jun 1, 2026
Father’s Day Gifts He’ll Actually Use Long After June
KVELLER
Jun 1, 2026
Your Favorite Sandals Are Named After a Hebrew Word
HOLA! US
May 6, 2026
Mother's Day gifts that say “I get you mom!”
A gift guide for Mother's Day: From beauty products to stylish everyday staples and little luxuries she’ll use nonstop, she’ll enjoy and love these gifts long after the holiday.
BEAUTY NEWS NYC OFFICIAL
May 4, 2026
The Best Luxury Ankle Booties: Ayelet by Naot
YAHOO CREATORS
Mar 8, 2026
Spring vacation essentials: 12 smart travel upgrades to pack for your next getaway
These practical, stylish, and convenient finds make packing easier and trips more fun.
YAHOO CREATORS
Mar 4, 2026
Spring reset and refresh: 15 smart upgrades for your home, body, and daily routine
Refresh your space, streamline your routines, and step into the new season feeling just plain good.
YAHOO CREATORS
Mar 2, 2026
Spring reset and refresh: 15 smart upgrades for your home, body, and daily routine
Refresh your space, streamline your routines, and step into the new season feeling just plain good.
MSN
Jan 26, 2026
8 emerging fashion brands redefining style in 2026
As we enter a new era of conscious consumption where shoppers are buying fewer items designed to last, these eight independent labels are reshaping what it means to build a modern wardrobe that prioritizes comfort, quality and sustainability, without sacrificing style.
FASHIONISTA
Jan 25, 2026
8 Emerging Fashion Brands Redefining Style in 2026
These eight independent labels are reshaping what it means to build a modern wardrobe that prioritizes conscious consumption without sacrificing style.
YAHOO LIFE
Jan 15, 2026
Valentine's Day gifts for moms that feel thoughtful, useful, and wow-worthy
From cozy comforts to indulgent splurges, these picks say "I see you."
YAHOO LIFE
Jan 11, 2026
The everyday upgrades that will help you live your best life in 2026
These smart, feel-good products make everyday routines easier, healthier, and more joyful.
UNPACKED
Nov 6, 2025
The history of Naot sandals: The heart and sole of Israel
YAHOO CREATORS
The summer survival kit: everything you need to stay cool, comfortable, and prepared
From travel-friendly hydration and summer skincare to family vacation essentials, wellness upgrades, and warm-weather style, these products will set you up for the best season ever.
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