About the Brand
About
For over a quarter-century, O'Keeffe's has been on a mission to provide relief so you can keep going. Our story is one of dedication, innovation, and a deep understanding of what hard-working hands and feet truly need.
Founding Story
O'Keeffe's was born out of necessity and compassion. More than 25 years ago, Tara O'Keeffe, a pharmacist, saw her father Bill struggling with dry, cracked hands. Bill, a rancher and diabetic, couldn't find any product that provided the relief he desperately needed.
Determined to help her father, Tara took matters into her own hands. She began experimenting in her kitchen. The result of her efforts would become what we now know as Working Hands. Tara's homemade hand cream wasn't just effective – it was life-changing for her father. The formula she created in her kitchen provided the relief Bill had been searching for. But the story doesn't end there.
Word began to spread about this remarkable cream. People started asking for it, recognizing its effectiveness. What started as a solution to keep her father working, became a household name for many others struggling with dry, cracked skin.
Signature Products
Tap a product to view details and request a sample.
O'Keeffe's
Health & Wellness / Dermatology
O'Keeffe's
Health & Wellness / Dermatology
O'Keeffe's
Health & Wellness / Personal Hygiene
O'Keeffe's
Health & Wellness / Personal Hygiene
O'Keeffe's
Health & Wellness / Personal Hygiene
O'Keeffe's
Health & Wellness / Personal Hygiene
O'Keeffe's
Health & Wellness / Personal Hygiene
O'Keeffe's
Health & Wellness / Personal Hygiene
O'Keeffe's
Health & Wellness / Personal Hygiene
Press Coverage
SHE SCRIBES
Aug 23, 2026
Hardworking Relief for Hardworking Hands: Why Millions Trust O’Keeffe’s Every Day
YAHOO SHOPPING
Jul 5, 2026
42 Personal Care Products Things That Aren't Fancy, But Reviewers Say Just Plain Work
Gloves in a Bottle Shielding Lotion forms an invisible layer around your hands to help guard 'em against drying hand-washing and other common irritants.
FLOW SPACE
Jan 11, 2026
Gloves in a bottle shielding lotion
FLOW SPACE
Jan 4, 2025
12 Best Over-the-Counter Moisturizers, Creams, Serums & Balms for Eczema Relief
The article was a round-up of the best over-the-counter moisturizers, creams, balms and serums for eczema relief, specifically targeted toward midlife women (ages 35 - 65) with varying stages of eczema. Each product was tested by staff members aged 35 - 65, experiencing mild to moderate forms of eczema in different areas of the body, with two staffers testing the more heavy duty balms/ointments on active flares. Each product was tested for a minimum of two weeks (or according to instructions). As the senior health editor who recently developed eczema on my left elbow, I personally tested O'Keeffe's Skin Repair Eczema Relief, Gloves In A Bottle Shielding Lotion, Dr. Dan’s Hydrocortisone Hand and Body Lotion and First Aid Beauty Ultra Repair Cream. While the products are listed by number, the numbers do not signify ranking; in fact, each product received its own badge for what it did best. O’Keeffe’s Skin Repair Eczema Relief was crowned "Best Lightweight Daily Moisturizer for Eczema" and Gloves In A Bottle Shielding Lotion was crowned "Best for Irritant Protection & Eczema Prevention."
AZ BIG MEDIA
Product reviews: Inside this month’s shopping obsessions
Asset Library
Editorial-ready assets. All images cleared for press use with credit.