Skip to Content
Peach Bowl, INC.
Save
Peach Bowl, INC.

Peach Bowl, INC.

Experience Unforgettable College Athletics and Impact Lives at Peach Bowl, INC.!

Founded

1967

Headquarters

3284 Northside Pkwy. Suite 550. Atlanta, GA 30327

Social

Industries

Fitness, Sports & Outdoor

About the Brand

About

Peach Bowl, Inc. is a 501(c)3 organization that manages multiple high-profile events and initiatives in college athletics. With headquarters in Atlanta, they own and operate the Chick-fil-A Peach Bowl, Chick-fil-A Kickoff Game, Chick-fil-A Peach Bowl Challenge charity golf tournament, handle day-to-day operations of The Dodd Trophy, and were founding sponsors of the new College Football Hall of Fame in Atlanta. Established in 1967, their mission is to positively impact people's lives by celebrating college athletics through best-in-class events and activities that generate charitable donations, scholarships, economic impact, and memorable experiences.

Founding Story

In 1967, the Georgia Lion's Club set out to create a unique organization that would celebrate college athletics and make a difference in people's lives. With passion and dedication, they founded Peach Bowl, Inc., which hosted its first NCAA-sanctioned Peach Bowl game in Atlanta the following year. As the organization grew, it expanded its initiatives to include other events and partnerships, such as the Chick-fil-A Kickoff Game, Chick-fil-A Peach Bowl Challenge charity golf tournament, and the new College Football Hall of Fame in Atlanta. Through these events, Peach Bowl, Inc. has made lasting positive impacts on countless individuals, while celebrating the spirit of college athletics.

Press Coverage

WTVM-TV (COLUMBUS, GA)

Aug 19, 2026

CEO of the Peach Bowl joins Ben on The Morning Rundown

Read

FLY WAR EAGLE

Jul 24, 2026

Peach Bowl CEO drops a truth bomb about Auburn and Baylor that Tiger fans won't want to hear

Peach Bowl, Inc. CEO David Epps told me that Auburn and Baylor are at basically the same level within the SEC and Big 12, respectively. Auburn and Baylor are on a similar level right now | IMAGN IMAGES via Reuters Connect Peach Bowl, Inc. CEO David Epps sees the Week 1 Aflac Kickoff Game between the Auburn Tigers and Baylor Bears at Mercedes-Benz Stadium in Atlanta on September 5 as an even matchup between two teams on the same level in the SEC and Big 12, respectively.

Read

FLY WAR EAGLE

Jul 24, 2026

Peach Bowl's David Epps explains Auburn NIL deal in light of historic failures

The Auburn Tigers are in their worst five-year stretch in modern history on the gridiron. Not since 1950 has AU ever come off five straight losing seasons. Never before have the Tigers had six straight losing campaigns, which Auburn is in danger of this fall. Still, the orange and blue brand is as strong as ever. After all, Peach Bowl, Inc....

Read

ALBUQUERQUE JOURNAL

Jul 21, 2026

Chick-fil-A Peach Bowl hosts Kickoff to Playoff Luncheon

Sports leaders from Auburn University and Georgia Tech gathered at the Chick-fil-A College Football Hall of Fame for the PNC Kickoff to Playoff Luncheon. Athletic directors and coaches discussed expectations for the upcoming college football season and the expanded playoff bracket....

Read

SPORTS BUSINESS JOURNAL

Jul 19, 2026

Peach Bowl Inc.'s David Epps talks making Atlanta the 'capital of college football'

Peach Bowl Inc. CEO David Epps discusses how the Chick-fil-A Peach Bowl and Aflac Kickoff Game helped establish Atlanta as the "capital of college football" while creating lasting community impact beyond the field. He also shares how the organization is embracing NIL opportunities, adapting to the evolving College Football Playoff landscape, and building on the legacy of former leader Gary Stokan.

Read

WLEX-TV (LEXINGTON, KY)

Jul 16, 2026

WATCH: 'BBN Tonight' Celebrates the 50th Anniversary of Kentucky's 1976 Peach Bowl win

Jeff Piecoro sits down with Derrick Ramsey, Jerry Blanton and Art Still to talk about their run towards the Peach Bowl...

Read

ALBUQUERQUE JOURNAL

Jul 16, 2026

Reliving the 1976 Peach Bowl win for Kentucky with stars from the team

Add Yahoo as a preferred source to see more of our stories on Google....

Read

680 THE FAN

Jul 10, 2026

Southern Company's Business of Sports – David Epps, Chick-Fil-A Peach Bowl

If there's one thing college football has taught us since COVID, it's that change is constant and inevitable, and we're going to continue to see that, and especially in these neutral site games like the ones you're talking about, with the conferences going to nine game schedules, with teams making huge investments in their home stadiums and entertainment districts, and frankly, the coaches just needing wins because that's what the College Football Playoff Selection Committee is valuing right...

Read

NEWS USA TODAY

May 2, 2026

Oregon QB Dante Moore Faces Indiana in CFP Peach Bowl

Read

BVM SPORTS

Apr 28, 2026

Smart Takes Part In Southern Company Peach Bowl Challenge

Read

BVM SPORTS

Apr 27, 2026

Inclement Weather Cancels 2026 Southern Company Peach Bowl Challenge

Read

SPARTAN AVENUE

Apr 24, 2026

Michigan State’s 3-headed monster from Peach Bowl team now worth $130 million

Read

BVM SPORTS

Apr 16, 2026

Key to Compete in 2026 Southern Company Peach Bowl Challenge

Read

SMU ATHLETICS

Apr 15, 2026

Lashlee to Compete in 2026 Southern Company Peach Bowl Challenge

SMU head coach Rhett Lashlee will make his first-ever appearance in the Southern Company Peach Bowl Challenge charity golf tournament held April 26 – 28 at Reynolds Lake Oconee outside of Atlanta.

Read

OTHER

Apr 15, 2026

Beamer to Compete in 2026 Southern Company Peach Bowl Challenge

South Carolina head coach Shane Beamer will once again represent the Gamecocks in the 19th annual Southern Company Peach Bowl Challenge charity golf tournament held April 26 – 28 at Reynolds Lake Oconee outside of Atlanta. This represents coach Beamer’s sixth appearance in the Southern Company Peach Bowl Challenge as he looks to add to the $80,000 in charitable winnings he’s already won in previous events.

Read

680 THE FAN

Apr 15, 2026

Georgia Tech’s Brent Key to Compete in 2026 Southern Company Peach Bowl Challenge

Key set to make his third appearance in the nation’s premier collegiate coach golf event.

Read

ON3.COM

Apr 15, 2026

College Football coach pairings announced for Peach Bowl Golf Challenge, and man, are they interesting

The Chick-fil-A Peach Bowl’s annual charity golf tournament always tends to include some interesting doubles pairings, and this year’s edition is no different. The annual two-man scramble, hailed as “the nation’s premier collegiate coach golf event,” features 26 current and former college football coaches competing for a share of a $300,000 charity purse.

Read

BVM SPORTS

Apr 15, 2026

Shane Beamer Represents Gamecocks in 2026 Peach Bowl Challenge

South Carolina's head coach Shane Beamer will participate in the 2026 Southern Company Peach Bowl Challenge from April 26 – 28, marking his sixth appearance in this charity golf tournament. Beamer aims to increase his $80,000 total winnings for charity from previous events. The tournament features a Two Man Scramble format and pairs active coaches with legends, supporting various charitable foundations, including the Beamer Family Foundation.

Read

BVM SPORTS

Apr 15, 2026

Lashlee to Compete in 2026 Southern Company Peach Bowl Challenge

Read

WLTX.COM

Apr 15, 2026

Gamecocks head coach Shane Beamer to compete in the Peach Bowl challenge golf tournament

Read

BVM SPORTS

Apr 15, 2026

Diaz to Compete in 2026 Southern Company Peach Bowl Challenge

Read

YAHOO SPORTS

Apr 9, 2026

Oregon QB Dante Moore's development approaching Bo Nix, Dillon Gabriel levels

Yahoo Sports article referencing Oregon's Peach Bowl loss as context.

Read

SPORTS ILLUSTRATED

Apr 8, 2026

Transfer Michael Bennett Provides Rare Insight Into Decision to Join Ducks

Sports Illustrated college football article referencing the Peach Bowl as context.

Read

AZCENTRAL

Apr 8, 2026

ASU coach Kenny Dillingham claps back at Jordyn Tyson doubters

Arizona Republic/AZCentral sports article referencing Peach Bowl as context.

Read

USF ORACLE

Apr 8, 2026

USF women's basketball announces new assistant coaching staff

USF Oracle sports article mentioning experience with Peach Bowl, Inc.

Read

METRO ATLANTA CEO

Feb 26, 2026

Chick-fil-A Peach Bowl Delivers Record $63.2M Economic Impact for Atlanta

Read

BLUE WHITE ILLUSTRATED

Jan 12, 2026

College Football TV Ratings: Peach Bowl averages 18.0 million viewers, leadsi

Read

AJC

Jan 11, 2026

Metro Atlanta native, once a Peach Bowl intern in 1994, take over as bowl CEO

Read

SPORTS BUSINESS JOURNAL

Jan 10, 2026

Fiesta Bowl, Peach Bowl see increased attendance from last season

Read

DAWG SPORTS

Dec 31, 2020

Morning Memory: Hot Pod Drills the Peach Bowl Winner

January 1, 2021 could be looked back upon as the catalyst for the Dawgs' back to back national championships. If you don't want to go THAT far, then surely we can all agree that this day provided some serious good vibes heading into the 2021 offseason that led to Georgia's first title in 41 years (and don't call me Shirley). On that day, in the midst of the world still dealing with the Covid pandemic, the Georgia Bulldogs faced the Cincinnati Bearcats in the Peach Bowl....

Read

BVM SPORTS

Smart Takes Part In Southern Company Peach Bowl Challenge

Read

BVM SPORTS

Inclement Weather Cancels 2026 Southern Company Peach Bowl Challenge

Read

Locations

HQ

Peach Bowl, INC. Headquarters

3284 Northside Pkwy. Suite 550. Atlanta, GA 30327, Atlanta

Asset Library

Editorial-ready assets. All images cleared for press use with credit.

Press Contact

Peach Bowl, INC.

Primary press contact

Peach Bowl, INC.

Press inquiries

  • peri@babbitbodner.com
  • Replies within 24 hours