About the Brand
About
Peach Bowl, Inc. is a 501(c)3 organization that manages multiple high-profile events and initiatives in college athletics. With headquarters in Atlanta, they own and operate the Chick-fil-A Peach Bowl, Chick-fil-A Kickoff Game, Chick-fil-A Peach Bowl Challenge charity golf tournament, handle day-to-day operations of The Dodd Trophy, and were founding sponsors of the new College Football Hall of Fame in Atlanta. Established in 1967, their mission is to positively impact people's lives by celebrating college athletics through best-in-class events and activities that generate charitable donations, scholarships, economic impact, and memorable experiences.
Founding Story
In 1967, the Georgia Lion's Club set out to create a unique organization that would celebrate college athletics and make a difference in people's lives. With passion and dedication, they founded Peach Bowl, Inc., which hosted its first NCAA-sanctioned Peach Bowl game in Atlanta the following year. As the organization grew, it expanded its initiatives to include other events and partnerships, such as the Chick-fil-A Kickoff Game, Chick-fil-A Peach Bowl Challenge charity golf tournament, and the new College Football Hall of Fame in Atlanta. Through these events, Peach Bowl, Inc. has made lasting positive impacts on countless individuals, while celebrating the spirit of college athletics.
Press Coverage
WTVM-TV (COLUMBUS, GA)
Aug 19, 2026
CEO of the Peach Bowl joins Ben on The Morning Rundown
FLY WAR EAGLE
Jul 24, 2026
Peach Bowl CEO drops a truth bomb about Auburn and Baylor that Tiger fans won't want to hear
Peach Bowl, Inc. CEO David Epps told me that Auburn and Baylor are at basically the same level within the SEC and Big 12, respectively. Auburn and Baylor are on a similar level right now | IMAGN IMAGES via Reuters Connect Peach Bowl, Inc. CEO David Epps sees the Week 1 Aflac Kickoff Game between the Auburn Tigers and Baylor Bears at Mercedes-Benz Stadium in Atlanta on September 5 as an even matchup between two teams on the same level in the SEC and Big 12, respectively.
FLY WAR EAGLE
Jul 24, 2026
Peach Bowl's David Epps explains Auburn NIL deal in light of historic failures
The Auburn Tigers are in their worst five-year stretch in modern history on the gridiron. Not since 1950 has AU ever come off five straight losing seasons. Never before have the Tigers had six straight losing campaigns, which Auburn is in danger of this fall. Still, the orange and blue brand is as strong as ever. After all, Peach Bowl, Inc....
ALBUQUERQUE JOURNAL
Jul 21, 2026
Chick-fil-A Peach Bowl hosts Kickoff to Playoff Luncheon
Sports leaders from Auburn University and Georgia Tech gathered at the Chick-fil-A College Football Hall of Fame for the PNC Kickoff to Playoff Luncheon. Athletic directors and coaches discussed expectations for the upcoming college football season and the expanded playoff bracket....
SPORTS BUSINESS JOURNAL
Jul 19, 2026
Peach Bowl Inc.'s David Epps talks making Atlanta the 'capital of college football'
Peach Bowl Inc. CEO David Epps discusses how the Chick-fil-A Peach Bowl and Aflac Kickoff Game helped establish Atlanta as the "capital of college football" while creating lasting community impact beyond the field. He also shares how the organization is embracing NIL opportunities, adapting to the evolving College Football Playoff landscape, and building on the legacy of former leader Gary Stokan.
WLEX-TV (LEXINGTON, KY)
Jul 16, 2026
WATCH: 'BBN Tonight' Celebrates the 50th Anniversary of Kentucky's 1976 Peach Bowl win
Jeff Piecoro sits down with Derrick Ramsey, Jerry Blanton and Art Still to talk about their run towards the Peach Bowl...
ALBUQUERQUE JOURNAL
Jul 16, 2026
Reliving the 1976 Peach Bowl win for Kentucky with stars from the team
Add Yahoo as a preferred source to see more of our stories on Google....
680 THE FAN
Jul 10, 2026
Southern Company's Business of Sports – David Epps, Chick-Fil-A Peach Bowl
If there's one thing college football has taught us since COVID, it's that change is constant and inevitable, and we're going to continue to see that, and especially in these neutral site games like the ones you're talking about, with the conferences going to nine game schedules, with teams making huge investments in their home stadiums and entertainment districts, and frankly, the coaches just needing wins because that's what the College Football Playoff Selection Committee is valuing right...
NEWS USA TODAY
May 2, 2026
Oregon QB Dante Moore Faces Indiana in CFP Peach Bowl
BVM SPORTS
Apr 28, 2026
Smart Takes Part In Southern Company Peach Bowl Challenge
BVM SPORTS
Apr 27, 2026
Inclement Weather Cancels 2026 Southern Company Peach Bowl Challenge
SPARTAN AVENUE
Apr 24, 2026
Michigan State’s 3-headed monster from Peach Bowl team now worth $130 million
BVM SPORTS
Apr 16, 2026
Key to Compete in 2026 Southern Company Peach Bowl Challenge
SMU ATHLETICS
Apr 15, 2026
Lashlee to Compete in 2026 Southern Company Peach Bowl Challenge
SMU head coach Rhett Lashlee will make his first-ever appearance in the Southern Company Peach Bowl Challenge charity golf tournament held April 26 – 28 at Reynolds Lake Oconee outside of Atlanta.
OTHER
Apr 15, 2026
Beamer to Compete in 2026 Southern Company Peach Bowl Challenge
South Carolina head coach Shane Beamer will once again represent the Gamecocks in the 19th annual Southern Company Peach Bowl Challenge charity golf tournament held April 26 – 28 at Reynolds Lake Oconee outside of Atlanta. This represents coach Beamer’s sixth appearance in the Southern Company Peach Bowl Challenge as he looks to add to the $80,000 in charitable winnings he’s already won in previous events.
680 THE FAN
Apr 15, 2026
Georgia Tech’s Brent Key to Compete in 2026 Southern Company Peach Bowl Challenge
Key set to make his third appearance in the nation’s premier collegiate coach golf event.
ON3.COM
Apr 15, 2026
College Football coach pairings announced for Peach Bowl Golf Challenge, and man, are they interesting
The Chick-fil-A Peach Bowl’s annual charity golf tournament always tends to include some interesting doubles pairings, and this year’s edition is no different. The annual two-man scramble, hailed as “the nation’s premier collegiate coach golf event,” features 26 current and former college football coaches competing for a share of a $300,000 charity purse.
BVM SPORTS
Apr 15, 2026
Shane Beamer Represents Gamecocks in 2026 Peach Bowl Challenge
South Carolina's head coach Shane Beamer will participate in the 2026 Southern Company Peach Bowl Challenge from April 26 – 28, marking his sixth appearance in this charity golf tournament. Beamer aims to increase his $80,000 total winnings for charity from previous events. The tournament features a Two Man Scramble format and pairs active coaches with legends, supporting various charitable foundations, including the Beamer Family Foundation.
BVM SPORTS
Apr 15, 2026
Lashlee to Compete in 2026 Southern Company Peach Bowl Challenge
WLTX.COM
Apr 15, 2026
Gamecocks head coach Shane Beamer to compete in the Peach Bowl challenge golf tournament
BVM SPORTS
Apr 15, 2026
Diaz to Compete in 2026 Southern Company Peach Bowl Challenge
YAHOO SPORTS
Apr 9, 2026
Oregon QB Dante Moore's development approaching Bo Nix, Dillon Gabriel levels
Yahoo Sports article referencing Oregon's Peach Bowl loss as context.
SPORTS ILLUSTRATED
Apr 8, 2026
Transfer Michael Bennett Provides Rare Insight Into Decision to Join Ducks
Sports Illustrated college football article referencing the Peach Bowl as context.
AZCENTRAL
Apr 8, 2026
ASU coach Kenny Dillingham claps back at Jordyn Tyson doubters
Arizona Republic/AZCentral sports article referencing Peach Bowl as context.
USF ORACLE
Apr 8, 2026
USF women's basketball announces new assistant coaching staff
USF Oracle sports article mentioning experience with Peach Bowl, Inc.
METRO ATLANTA CEO
Feb 26, 2026
Chick-fil-A Peach Bowl Delivers Record $63.2M Economic Impact for Atlanta
BLUE WHITE ILLUSTRATED
Jan 12, 2026
College Football TV Ratings: Peach Bowl averages 18.0 million viewers, leadsi
AJC
Jan 11, 2026
Metro Atlanta native, once a Peach Bowl intern in 1994, take over as bowl CEO
SPORTS BUSINESS JOURNAL
Jan 10, 2026
Fiesta Bowl, Peach Bowl see increased attendance from last season
DAWG SPORTS
Dec 31, 2020
Morning Memory: Hot Pod Drills the Peach Bowl Winner
January 1, 2021 could be looked back upon as the catalyst for the Dawgs' back to back national championships. If you don't want to go THAT far, then surely we can all agree that this day provided some serious good vibes heading into the 2021 offseason that led to Georgia's first title in 41 years (and don't call me Shirley). On that day, in the midst of the world still dealing with the Covid pandemic, the Georgia Bulldogs faced the Cincinnati Bearcats in the Peach Bowl....
BVM SPORTS
Smart Takes Part In Southern Company Peach Bowl Challenge
BVM SPORTS
Inclement Weather Cancels 2026 Southern Company Peach Bowl Challenge
Locations
Peach Bowl, INC. Headquarters
3284 Northside Pkwy. Suite 550. Atlanta, GA 30327, Atlanta
Asset Library
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Press Contact
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Primary press contact
Peach Bowl, INC.
Press inquiries
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