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ZUWP

ZUWP

An expert in every seat.

Founded

2025

Founders

Jordan Nilsen

Social

Industries

Marketing & Advertising Media Tech

About the Brand

About

ZUWP OS is the advisor operating system for growing teams — an AI operations and intelligence platform that gives companies the specialist expertise they can't yet hire. Instead of another dashboard, ZUWP activates AI advisors — a Paid Media Manager, SEO Strategist, Lifecycle Marketing Manager, Brand Strategist, and an always-on Business Intelligence Analyst — each grounded in the company's real data: Google Analytics, Search Console, Shopify, and the tools teams already run.

What makes ZUWP different is accountability. Advisors don't just recommend — every recommendation a team approves carries a locked prediction that gets scored when the results come in, building a public track record inside the product. In a market full of black-box AI, ZUWP is the platform that shows its hit rate.

Advisors work the way a trusted hire would: they brief you each morning, wait for approval before anything moves, run investigations automatically when a metric slips, and get smarter about your business with every interaction. ZUWP OS is currently in private beta with founding customers in DTC and e-commerce.

Founding Story

ZUWP started with a pattern I kept seeing in growing companies: they could afford the tools, but not the ten specialists needed to run them well. The marketing platforms got cheaper while the expertise got more expensive — so strategy defaulted to whoever had spare time. I built ZUWP to make the expertise itself the product: advisors that arrive already trained, ground themselves in your real numbers, and — unlike any consultant or AI tool I've worked with — keep score of whether their advice actually worked.

At a Glance

  • Advice with receipts

    Advice with receipts — every approved recommendation carries a locked prediction, scored at its horizon. The Proof ledger is a hit rate you can show a CFO.

  • Activated, not hired

    Activated, not hired — advisors arrive pre-trained, with expertise refreshed weekly from cited sources; credentials are visible before you activate.

  • Value before integration

    Value before integration — a grounded first brief from public research at first login, before any data source is connected.

  • Self-driving investigations

    Self-driving investigations — when a metric slips, the relevant agent runs the investigation automatically and the report lands in the morning brief.

  • Humans hold the keys

    Humans hold the keys — advisors propose; people approve. Nothing acts unattended.

  • Humans hold the keys

    Humans hold the keys — advisors propose; people approve. Nothing acts unattended.

Signature Products

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TECHNOLOGY

ZUWP OS

ZUWP

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Team & Experts

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  • Jordan speaks on AI operations for small teams, the accountability gap in AI tools, and why the next generation of business software will be judged on its track record, not its demos.

    Location · Seattle, WA

Locations

HQ

Seattle

Seattle

Asset Library

Editorial-ready assets. All images cleared for press use with credit.

Press Contact

ZUWP

Primary press contact

ZUWP

Press inquiries

  • jordan@zuwp.com
  • Replies within 24 hours