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ScentMatch
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ScentMatch

ScentMatch

Designer-Inspired. Fragrance-Forward.

Founded

2025

Founders

LaRen Johnson

Social

Industries

Beauty E-commerce & Retail Fashion Health & Wellness Home Lifestyle Parenting & Kids Pets Retail Sustainability Wedding

Stocked at

Walmart

About the Brand

About

Elevate Your EverydayScentMatch™ is where luxury meets approachability. we craft high-quality wax melts inspired by the world’s most iconic designer fragrances so you can bring the essence of your favorite perfumes and colognes into your home. Our scents are premium, true-to-life, and made to transform any space into your personal sanctuary.

Founding Story

Sometimes happiness is just a scent away…

Our wax melts are made for the scent lover who wants more—more quality, more style, and more fragrance. Launching in partnership with Walmart, each 3oz ScentMatch™ pack comes with 12 wax melts (36 hours of fragrance release time!) in your favorite crave-worthy scents.

Team & Experts

Tap a name to read the full bio.

  • LaRen Johnson has spent over 20 years in the fragrance world, but her love for scent started long before that. Fun fact: her name was inspired by Ralph Lauren, so maybe this passion was meant to be! She got her start as an intern at a candle company, and from the moment she caught that first whiff of wax and fragrance oil, she was hooked. Since then, she has had the joy of working with leading candle, wax melt, and essential oil suppliers, and she has even studied the art and history of perfumery in Grasse, France, known as the world’s perfume capital. Along the way, she has explored inspiring fragrance destinations like the Maison & Objet Show in Paris and the exclusive fragrance room at Harrods in London. For LaRen, fragrance isn’t just a career; it’s a lifelong obsession. To her, scent is more than something that smells good; it’s a way to tell stories, spark emotions, and create beautiful memories that linger long after the moment has passed.

    Location · Salt Lake City, Utah

Press Coverage

BROWNSTYLE MAGAZINE

May 6, 2026

Running Late? Here Are 11 Mother’s Day Gifts That Mom Will Love Beyond The Holiday

Gifts that feel personal, look good, and actually get used long after the holiday!

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DAILY MOM

Nov 30, 2025

Awesome Gifts Under $50

When your holiday aesthetic leans more “elevated ambiance” and less “spray-can cinnamon,” the IllumiScents ScentMatch collection delivers the kind of olfactory upgrade your space deserves. With scents that channel designer fragrances and the ease of flameless wax melts, you can transform your living room into a luxury lounge—no diffuser or bougie boutique price tag required.

What we love about the (3 pack) IllumiScents ScentMatch, 3 oz Wax Melts, Uniquely You

Designer Dupe Energy: This scent pulls inspo from that pink-bottled perfume (yes, the one with the cult following) and features pink pepper, iris, and a warm, slightly sweet finish.
Long-Lasting & Clean: Each melt serves up to 36 hours of scent with zero flame, smoke, or soot—just effortless, consistent fragrance.

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HOMES AND GARDENS

Oct 16, 2025

'It's Nature's Way of Signaling Calm' – Evening Scenting is a Relaxing New Fall Trend I'm Fully Embracing This Fall

Until recently, I'd never heard of evening scenting. Now, it's at the top of my priority list as I transition my home fully to fall, and pay particular attention to cozy corners and hosting family and friends.

Inspired by warm, rich, and comforting scents that plants naturally release at night, this clever trick focuses on bringing the outside in, when the colder weather naturally means we retreat indoors more and more.

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PARADE HOME & GARDENS

May 5, 2025

Walmart Is Finally Selling This Fan-Favorite Home Fragrance Brand and Each Scent Smells Like Your Fave Luxe Brands Loving all of these affordable aromas.

Yup, it’s the ultimate in fragrance dupes, but meant to scent your entire pad. TheScentMatch, Discovery No. 1 Sample Pack is just $8.96 for a set of six melts, each one alluding to fragrances you probably have on your vanity. There are copycats for Sol de Janeiro Cheirosa 62, Plur Vanilla Skin, Jo Malone Wood Sage & Sea Salt, Glossier You, L’Oreal Flowerbomb and Maison Francis Kurkdjian Baccarat Rouge 540.

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OK! MAGAZINE

May 1, 2025

Mother's Day Gift Guide 2025

For the mom who deserves designer vibes without the luxury price, ScentMatch is the ultimate Mother’s Day gift—a new home fragrance line of crave-worthy wax melts (think Le Labo and Baccarat Rouge dupes) for under $5, exclusively at Walmart. With no flames, no splurge, and 36 hours of dreamy scent, it’s a glam treat for moms who love a little indulgence.

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PERFUMER & FLAVORIST

Apr 30, 2025

ScentMatch Launches Home Fragrance Brand at Walmart

On May 1, 2025, home fragrance brand ScentMatch announced its official launch of flame-free wax melts exclusively at Walmart. The collection features nine scents, inspired by designer fragrances.

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BEAUTYMATTER

Apr 30, 2025

Beauty Brand and Product Launches

ScentMatch, the home fragrance line that dupes PerfumeTok’s viral fragrances into wax melts, has announced an exclusive partnership with Walmart.

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BEAUTY INDEPENDENT

Mar 13, 2025

New beauty brands launching at Walmart

5 Beauty Brands Launching At Walmart

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BEAUTY INDEPENDENT

Mar 13, 2025

5 Beauty Brands Launching At Walmart

Salon-inspired K-Beauty brand Perseve Hair is making its retail debut in 400 Walmart stores this month with shampoo, conditioner, leave-in conditioner and a hair treatment mask priced under $12.

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TREND HUNTER

Apr 30, 205

ScentMatch's Home Fragrances Dupe Viral and Luxury Perfumes

ScentMatch is a home fragrance brand for a new generation, and it appeals to Gen Z's love of affordable luxury and viral, designer-inspired scents with flame-free wax melts. The debut collection features nine long-lasting scents that share similar profiles to top fragrances. While Rey De Sol marries pistachio, almond, jasmine, salted caramel, sandalwood, and vanilla to dupe the essence of Sol de Janeiro's signature Cheirosa 62 fragrance, Uniquely You's notes of pink pepper, floral iris, and sugary sweetness remind of the cult-favorite Glossier You skin scent.

The modern home fragrance brand says it was "born from the convergence of PerfumeTok, treat culture, and fragrance-first self-care," and it reimagines how a new generation is safely, affordably making their dorms, bedrooms and small living spaces more inviting through the power of aroma.

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REAL SIMPLE

The Best Gifts for Teens and Tweens, According to Our Editors

If you don’t want to trust your teen or tween around open flames, try wax melts to make their room smell fresh instead. These ones are designed to smell like popular fragrances, including Sol de Janeiro Cheirosa 62 (yes, the same one as above), Viktor & Rolf Flowerbomb, and Maison Francis Kurkdjian Baccarat Rouge 540.

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Editorial-ready assets. All images cleared for press use with credit.