About the Brand
About
Sift is a premium baking brand creating celebration-worthy baking experiences inspired by iconic bakery recipes. From cocktail-inspired cake kits to seasonal baking collections, Sift helps home bakers create desserts that look and taste like they came from a boutique bakery.
Founded by Food Network Cupcake Wars champion Andrea Ballus, Sift became known for inventive flavors and celebration-worthy desserts served in six bakery locations before evolving into a nationally available baking brand. Today, Sift's collection includes favorites like Pink Champagne, Espresso Martini, and French 75, inspired by classic cocktails but containing no alcohol.
Founded by Cupcake Wars champion Andrea Ballus, Sift became known for inventive flavors and celebration-worthy desserts served in six bakery locations before evolving into a nationally available baking brand. Today, Sift's collection includes favorites like Pink Champagne, Espresso Martini, and French 75, inspired by classic cocktails but containing no alcohol.
Every product is developed from Andrea's original bakery recipes with an emphasis on beautiful presentation, approachable baking, and memorable flavors that make people feel like they picked up dessert from a boutique bakery.
Founding Story
I opened my first Sift bakery because I believed desserts should feel like part of the celebration, not just the ending. Over the next fifteen years, Sift grew into six bakery locations, became an Inc. 5000 company, and earned national recognition after winning Food Network's Cupcake Wars.
Even after the bakeries closed, customers continued asking for their favorite Sift cakes. That inspired the next chapter: bringing those signature bakery recipes into home kitchens through thoughtfully designed baking kits. Every Sift product is developed from the same recipes and philosophy that made the original bakeries a destination for celebrations.
After closing the retail bakeries, customers never stopped asking if they could still get their favorite cakes. That inspired the next chapter of Sift: recreating the bakery experience at home. Every mix is built from recipes developed in my bakeries and designed to deliver the same soft crumb, balanced flavor, and celebration-worthy experience that made Sift known.
Today, Sift is focused on helping anyone create bakery-quality desserts at home, whether they're celebrating a birthday, hosting friends, or giving a memorable gift.
At a Glance
-
Woman Owned
Signature Products
Tap a product to view details and request a sample.
Team & Experts
Tap a name to read the full bio.
-
Andrea Ballus is the founder and CEO of Sift, a premium baking brand bringing bakery-quality celebration cakes into home kitchens. Before launching Sift's national retail line, Andrea spent more than 15 years building Sift Dessert Bar into an award-winning bakery with six locations, earning recognition as a Food Network Cupcake Wars champion and Inc. 5000 honoree.
Today, Andrea develops cocktail-inspired cake kits and baking products designed to make memorable desserts approachable for home bakers. She is passionate about product development, food entrepreneurship, consumer packaged goods, branding, and building businesses that create joyful customer experiences.
Andrea is available to speak on baking trends, food gifting, women in entrepreneurship, CPG brand building, recipe development, consumer products, and the business of turning a local bakery into a national retail brand.
Press Coverage
INC. MAGAZINE
Nov 9, 2015
Marcus Lemonis and Andrea Ballus Interview
The star of CNBC’s The Profit explains to Andrea Ballus, founder of Sift Dessert Bar, why she should wait to expand.
INC. MAGAZINE
Apr 30, 2015
Inc 5000
REFINERY29
Jan 31, 2013
Best Cupcakes
Best Cupcakes in San Francisco
PEOPLE MAGAZINE | PEOPLE.COM
May 14, 2011
Sift at Tamera Mowry Wedding
Tamera Mowry uses Sift for her wine country wedding
SONOMA MAGAZINE
Jan 10, 2011
Sift on Food Network
Announcement of Sift winning Food Networks Cupcake Wars. Went on to record 3 other episodes!
FOOD NETWORK
Jan 10, 2011
Food Network - Cupcake Wars, Wedding Planner Episode
Sift Wins Cupcake Wars on Food Network
Locations
Andrea Ballus
Austin
Office / Warehouse
Asset Library
Editorial-ready assets. All images cleared for press use with credit.
Press Contact
S
Primary press contact
Sift
Press inquiries
- andrea@siftdessertbar.com
- Replies within 24 hours