About the Brand
About
Springrose designs adaptive intimate apparel that improves quality of life for women who have limited mobility due to an injury, illness, disability or aging. Our innovative apparel helps women get dressed painlessly, independently, and with dignity without compromising on style or comfort.
We are a public-benefit corporation (i.e. B-corp) with a commitment to only employing fair labor in our supply chain and designing for people with limited mobility. We only work with manufacturers who employ fair labor practices, our fabrics are all toxin-free OEKO-TEX Standard 100 certified, and we have other sustainable practices in place (e.g., paper packaging, re-using fabric scraps).
Founding Story
Nicole started Springrose to honor her grandmother Rose, who was an unstoppable woman despite living with chronic pain and arthritis. When Nicole noticed how traditional bras exacerbated her grandmother's pain and made it challenging to get dressed, she tried to buy her a better bra. However, the options were unattractive, size limited, and not functional. Thus, Nicole started Springrose to develop intimate adaptive apparel that wouldn’t compromise on fashion, function or inclusivity, so women everywhere could live life to their fullest.
Signature Products
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Press Coverage
UNDERLINES MAGAZINE
Aug 6, 2026
Curve New York: Where the Future of Intimates Takes Centre Stage
Bringing together leading international brands, influential buyers and industry experts, the show has become an essential destination for discovering the latest trends shaping the global lingerie and swimwear market. … Carol CoelhoRimone ParisSpringroseSomewhere Never*Iteration*Cake Maternity, Sugar CandyCiso AtelierRollingBoth curators agreed that this season marked the strongest edition yet....
UNDERLINES MAGAZINE
Jul 29, 2026
Highlights from Curve New York this weekend!
Tommy John showing their men's underwear 'the most comfortable underwear on the planet' and women's underwear alongside lounge and sleepwear. Canadian brand, Manito Silk, specialises in premium mulberry silk sleepwear, bedding, accessories and baby essentials. … Plenty of labels on offer from maternity (Cake); inclusive designs and soft cup bras (Iteration, Rimone Paris, Rolling, SpringRose and Sugar Candy); swimwear (Carol Coelho and Jackie Vera), atelier collections (Ciso Atelier and Soreil Lingerie) and fashion lingerie from Somewhere Never....
Asset Library
Editorial-ready assets. All images cleared for press use with credit.
