Christina Bullock

Christina Bullock is the Founder and Creative Director of Joyasol, a women’s footwear brand she launched in 2021 with the belief that beautiful shoes should feel as good as they look. With a background in design, marketing and sustainability, Christina set out to create thoughtfully made shoes that bring together European craftsmanship, everyday comfort and effortless California style.

Inspired by travel, culture and the joy found in everyday moments, Christina designs each Joyasol collection in California and works closely with skilled makers in Portugal to bring the shoes to life. Through Joyasol, she is passionate about supporting responsible production, celebrating craftsmanship and giving back through 1% for the Planet and Soles4Souls.

A California native, Christina lives in California with her husband and three children. Outside of Joyasol, she loves traveling, spending time with her family and discovering the people, places and traditions that continue to inspire her work.