Elisette Carlson

I am the founder of SMACK! Media and Anything Brands and a high-energy hyper-connector, Fractional CMO and an accomplished Public Relation(ship)s®️ professional, with an exceptional ability to develop genuine client relationships and build high-performing teams. I am unapologetically obsessed with helping companies launch and grow by developing, executing or re-creating strategic marketing campaigns. My expertise is in health, sports, fitness, nutrition and lifestyle, both domestic and international, and I'm proud to have delivered bottom-line growth for my clients.

My 30+ years experience in branding, CMO roles, building brand and company culture, and public relations, or I what I trademarked as "Public Relation(ship)s®️" has positioned me as a trusted talent partner and advisor to start-up CEOs, venture capital and private equity funds in the health, wellness and consumer sectors.

As an NCAA All-American Champion and an Ironman, I'm driven by teamwork, fierce competition, authenticity and high performance. My emotional intelligence is high and as a successful company founder, my entrepreneurial spirit is strong.

As a Latina who is an Austrian-American citizen, I thrive on diversifying leadership teams and corporate board rooms. I'm fluent in English and Spanish with proficiency in French, Italian and Portuguese. Public Speaking, mentoring and writing for Entreprenuer.com (Leadership Network VIP Contributor) come naturally to me. You can check out my column here: https://www.entrepreneur.com/author/elisette-carlson

Outside of driving growth for health and wellness companies, you can find me riding my bike, lifting heavy weights, skiing, hiking, on the pilates reformer and eating salmon almost every single day.

I founded Anything Brands not because I needed another company, but because I needed a solution for my family's skin irritations that ranged from hemorrhoids to eczema to rashes and dry skin.