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Delilah Home Launches “Drytek by Delilah” Recycled Sport and Beach Towels
The first towel made from 100 percent recycled material which can be recycled again!
Weddington, NC (June 24th, 2024) – Delilah Home, a leading direct-to-consumer bath and home textiles company, proudly announces the launch of their groundbreaking “Drytek by Delilah” beach towels.
Delilah Home's Drytek Towels are the first in their category to be made from 100% (Global Recycled Standard (GRS) certified recycled polyester, contributing to environmental sustainability by reclaiming 25-60 plastic bottles per towel from being sent to landfills.
The Drytek by Delilah towels come in three sizes: 24-inch by 36-inch (perfect for activities such as pickleball or tennis), and 36-inch by 70-inch and 72-inch by 72-inch, which are great for the beach, picnics, or outdoor events. They come in three popular colors: navy, purple, and teal. They also have an integrated strap that keeps the towel rolled up/compact and can snap onto a hanging hook. Drytek by Delilah is launching on TV with Good Morning America, and online with The Grommet, Macys, Amazon, Etsy, and Delilahhome.com on June 20.
Michael Twer, CEO/Founder of Delilah Home, expressed enthusiasm about this milestone: "We are very excited to introduce our Drytek by Delilah towels crafted from 100% recycled polyester. Over two years in development, these towels not only perform exceptionally well in terms of being absorbant, quick drying, sand-resistant, and anti-microbialbut also offer a luxurious, silky soft hand feel. Unlike other recycled towels that can feel plasticky, our proprietary process ensures superior comfortand quality. while our use of low impact dye provide beautiful colors without hazardous inputs.
Highlighting the company's commitment to circularity, Twer emphasized, "Our towels are designed for multiple lifecycles. Through our”Take Back” pProgram, customers can return their Drytek by Delilah towels after a year to be repaired, donated, or recycled. This initiative underscores our mission to Reduce, Recycle, Reuse, and Repeat!"
Delilah Home is renowned for its extensive range of sustainable textiles, including plush 100% organic cotton bath, kitchen, and beach towels, all certified to the stringent Global Organic Textile Standard (GOTS). The company has garnered accolades such as Good Housekeeping's 2021 Best Bedding and recognition from the Wall Street Journal for their 100% organic hemp bedsheets.
About Delilah Home:
Founded in 2019 in Charlotte, NC, Delilah Home is dedicated to bringing the highest quality organic and sustainable home textiles to homes across North America. Named after a resilient puppy who inspired their values of sustainability, impact, and community, Delilah Home partners with local and national charities, including Rotary International and Operation Warm.
Images available upon request. For more information about Delilah Home and their innovative products, visit www.DelilahHome.com.
Media Contact: Michael Twer
•••-•••-••05; m••••••@•••••••••••.com
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Additional Resources: Watch Delilah's Story
Luxury That Gives BackDelilah Home was founded on a simple belief: luxury should be better for your home, better for the planet, and better for the people who make it.Founded in 2019 by Michael Twer in North Carolina, Delilah Home creates award-winning home textiles that combine exceptional comfort, timeless design, and sustainable craftsmanship. Every product is thoughtfully designed using responsibly sourced materials and ethically manufactured in family-owned factories in Portugal.Today, Delilah Home offers a complete collection of GOTS-certified organic cotton bedding, bath, beach, kitchen, and home essentials, along with innovative high-performance towels made from 100% recycled plastic bottles. Our products are made to help people create healthier, more comfortable homes without compromising on quality or sustainability.The Story Behind Our NameDelilah Home is named after a remarkable golden retriever named Delilah.As a young puppy, Delilah became lost in the mountains of North Carolina and survived alone for 62 days before being found. Her incredible resilience captured the hearts of an entire community, whose kindness and determination ultimately brought her home.That experience inspired more than just a company—it inspired a philosophy.If you can't pay it back, pay it forward.That belief continues to guide every decision we make, from how we manufacture our products to how we support the communities around us.Sustainability Without CompromiseAt Delilah Home, sustainability isn't a trend—it's our foundation.We use GOTS-certified organic cotton that is grown without harmful pesticides or toxic chemicals, creating products that are safer for you, your family, and the environment. Our manufacturing partners in Portugal share our commitment to ethical production, fair wages, responsible resource management, and exceptional craftsmanship.Our products are also certified vegan and designed to last, reducing waste while delivering the luxurious comfort customers expect from premium home textiles.Innovation That Makes a DifferenceWe believe innovation should solve problems while reducing environmental impact.That philosophy led to the creation of Drytek™, our revolutionary collection of high-performance towels made entirely from recycled plastic bottles. Drytek towels absorb up to 4.5 times their weight in water, dry significantly faster than traditional cotton towels, resist odors, repel sand, and are designed for travel, fitness, the beach, camping, and pets.To extend the life of every towel, Delilah Home also introduced one of North America's first Take Back Programs for performance towels. Customers can return used Drytek towels to be repaired, donated, or recycled into new products, supporting a more circular economy.Award-Winning QualityOur commitment to quality has earned recognition from some of the most respected names in home and lifestyle.Delilah Home Organic Cotton Sheets have been recognized by Good Housekeeping as one of the Best Organic Sheets, while our products have also been featured by The Wall Street Journal, Real Simple, Parents, Better Homes & Gardens, The Spruce, and numerous other national publications.Today, Delilah Home products are available through leading retailers including Macy's, Bloomingdale's, Target.com, Walmart.com, Amazon, Perigold, Zola, and other premium retail partners.A Business Built on Giving BackSuccess means little unless it creates positive change.That's why Delilah Home donates up to 10% of its profits and countless volunteer hours to organizations that strengthen the communities we serve. From supporting children and families to disaster relief, veteran programs, and community initiatives, giving back remains central to who we are.Our mission extends beyond making exceptional products—we strive to leave the world better than we found it.Looking AheadAs Delilah Home continues to grow, our commitment remains unchanged.We will continue designing beautiful, responsibly made home textiles that help people sleep better, live healthier, and make more sustainable choices every day.Because true luxury isn't just about how something feels.It's about how it's made, who it helps, and the positive impact it leaves behind.