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Former Healthcare Executive Reimagines an Overlooked Household Essential Through Health, Sustainability & Childhood Learning
HapeeBum HapeeBum Jul 13, 2026 Funding

Former Healthcare Executive Reimagines an Overlooked Household Essential Through Health, Sustainability & Childhood Learning

New consumer brand HapeeBum combines premium bamboo and recycled toilet paper with educational wrapper designs that encourage curiosity, conversation, and healthier homes.

LOS ANGELES, Calif. — July 13, 2026 — Former healthcare executive and second-time entrepreneur Elyse Lowe has officially launched HapeeBum, a premium consumer products company reimagining everyday household essentials through healthier materials, sustainability, and childhood learning. Following years of research into consumer products and a successful Kickstarter campaign, HapeeBum's first product combines responsibly sourced bamboo and recycled toilet paper with original educational wrapper designs that encourage curiosity, conversation, and meaningful family moments.


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About HapeeBum

HapeeBum is a family-owned consumer products company reimagining everyday household essentials through health, sustainability, and childhood learning. Founded by former healthcare executive and second-time entrepreneur Elyse Lowe, the company was created after years of researching the materials found in everyday consumer products and asking a simple question: If a product touches our skin every day, why aren't we paying more attention to what it's made from?Our first product combines premium bamboo and recycled toilet paper with original educational wrapper designs that encourage curiosity, conversation, and creativity between parents and children. By transforming an everyday household routine into an opportunity for learning, HapeeBum is proving that everyday products can do far more than their intended purpose.As consumers become increasingly conscious of healthier materials and more sustainable choices, HapeeBum is building a new generation of household products designed to be better for families, better for children, and better for the planet.