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Rei Cosmetics to Exhibit at Anime NYC 2026
Rei Cosmetics will be exhibiting at Anime NYC August 20–23 at the Javits Center
Rei Cosmetics, a U.S.-based retailer of authentic Japanese beauty products, announced today that it will exhibit at Anime NYC 2026, taking place August 20–23, 2026, at the Javits Center in New York City.
Visitors can find Rei Cosmetics at Booth 563, where the company will showcase a curated selection of Japanese makeup and skincare products. Attendees will have the opportunity to try popular J-Beauty products, including eyeliners, mascaras, and false lashes, receive personalized beauty recommendations, and enjoy exclusive daily giveaways while supplies last.
Anime NYC is East Coast's largest anime convention, attracting nearly 150,000 attendees in 2025. The annual event brings together anime fans, cosplayers, artists, creators, and industry leaders for four days of exhibits, panels, cosplay, and entertainment.
"We're excited to return to Anime NYC and connect with the anime and cosplay community," said Nami Soejima, Founder of Rei Cosmetics. "Japanese beauty and anime both celebrate creativity and self-expression, and we're looking forward to helping attendees discover products that complement their cosplay and everyday beauty routines."
Rei Cosmetics is also proud to support the cosplay community by providing prizes for winners of the Anime NYC Cosplay Masquerade.
For more information, visit Rei Cosmetics at Booth 563 during Anime NYC 2026 or visit www.reicosmetics.com.
About Rei Cosmetics
Rei Cosmetics is a women-owned retailer dedicated to making authentic Japanese beauty products accessible in the United States. The company offers a curated selection of skincare, makeup, and haircare sourced directly from Japan through authorized distributors and brand partners.
Rei Cosmetics is a women-owned online retailer dedicated to making Japanese beauty more accessible in the U.S. Based in NYC, the company thoughtfully curates Japanese skincare, makeup, and haircare known for quality, innovation, and everyday ease. Rei Cosmetics believes great beauty should be both effective and affordable, focusing on products that deliver real results without unnecessary markups. From cult favorites to everyday essentials, Rei Cosmetics brings the best of Japanese beauty directly to customers’ doors at prices that make sense.Rei Cosmetics sources bestselling products from Japan directly through authorized distributors and brands to ensure authenticity and quality. Because many J-Beauty brands are still relatively unknown in the United States, the company’s founders, Nami Soejima and Chiaki Honda, two Japanese women based in NYC, focus on educating U.S. consumers on what makes Japanese beauty distinct and why these products work. Through thoughtful curation and clear education, Rei Cosmetics helps customers discover and shop Japanese beauty with confidence.