FP
Expansion
First Person Enters Its Next Phase of Growth Following Early Think Fast™ Momentum
Cognitive performance and functional wellness brand expands its focus across mental readiness, active lifestyles and everyday performance
LOS ANGELES, Aug. 18, 2026 -- First Person (OTCMarkets: QRON), a cognitive
performance and functional wellness company and a wholly owned subsidiary
of Qrons, Inc., today announced the next phase of its growth following early
consumer momentum for Think Fast™, its premium functional coffee powered
by proprietary Crystallized Lion's Mane technology.
Think Fast™ has quickly become one of First Person's fastest-growing
products, driven by consumers incorporating it into routines centered on focus,
productivity, and mental performance. It pairs a premium single-origin Costa
Rican coffee base, supplied through the strategic partner that supported its
launch, with First Person's proprietary Crystallized Lion's Mane extract.
"First Person is entering an exciting new phase of growth and innovation," said
Cory Rosenberg, President and CEO of First Person. "With Think Fast™, we're
expanding how consumers support cognitive performance through products
designed for real, everyday use. Its early reception reflects strong interest in
solutions that combine science, convenience and a modern approach to mental
readiness."
The company is broadening its positioning beyond traditional wellness to
include cognitive performance, active lifestyles, and productivity. "Performance
is not only physical," Rosenberg said. "Whether preparing for a workout, a
meeting, or a mentally demanding day, the brain is central to how we perform,
and our products are designed to be part of that preparation."
Think Fast™ was evaluated at the Peak Brain Institute using qEEG brain imaging
and IVA-2 cognitive-performance testing. In a preliminary evaluation, measured
before and after a single serving, observed changes included:
- an approximately 26% increase in overall attention score;
- an approximately 28% improvement in visual reaction time; and
- an increase in alpha peak frequency in brain regions associated with
executive and language function.
Preliminary results from one unblinded participant, without placebo or regular-
coffee controls, do not establish causation or clinical efficacy and may not apply
to others. Individual results may vary.
Think Fast™ is powered by First Person's proprietary Crystallized Lion's Mane,
a soluble, tasteless form of lion's mane developed through a proprietary
extraction and co-crystallization process that addresses common challenges of
traditional mushroom products, including taste, solubility, and absorption.
Think Fast™ joins First Person's portfolio of targeted cognitive supplements,
including Sunbeam, Golden Hour and Moonlight, designed to support different
moments throughout the day, from focus and mental readiness to calm,
recovery and rest.
About First Person
First Person, a wholly owned subsidiary of Qrons, Inc. (OTCMarkets: QRON), is
a cognitive performance and functional wellness company developing science-
driven products designed to support focus, mental readiness and everyday
performance. Its portfolio includes targeted cognitive supplements, Think Fast™
functional coffee and proprietary Crystallized Lion's Mane technology. Founded
by Chris Claussen, Joe Claussen, and Cory Rosenberg. For more information,
visit getfirstperson.com.
*These statements have not been evaluated by the Food and Drug
Administration. This product is not intended to diagnose, treat, cure, or
prevent any disease.
Forward-Looking Statements
This press release contains forward-looking statements regarding First Person's
brand positioning, product development and expected consumer demand for
Think Fast™. Such statements involve risks and uncertainties—including the
preliminary and limited nature of the evaluation described above, the need for
additional capital, dependence on a limited product line and on third-party
suppliers, and regulatory requirements for product labeling and advertising—that
could cause actual results to differ materially. The company undertakes no
obligation to update any forward-looking statement except as required by law.
First Person is a cognitive performance company building science-backed supplements and functional beverages engineered to maximize immediate cognitive performance while improving brain health over time. It also developed Crystallized Lion's Mane, a proprietary new form of the functional mushroom extract that materially sets its products apart and allows for a seamless integration into daily lives and routines.Its supplement formulations target specific neurotransmitters to sharpen motivation and focus, support mood and stress management, and promote deep, restorative sleep. Crystallized Lion's Mane is more bioavailable, taste-neutral, and completely water-soluble than conventional extracts. That science powers products like Think Fast, the company's flagship functional coffee, shown to increase mental stamina by 79% and processing speed by 40%, and improve reaction time by 29% in QEEG and IVA-2 testing.The product line is built to match what your day demands: Think Fast for heightened mental stamina & steady energy, Sunbeam for motivation & focus, Golden Hour for stress-relief and social connection, and Moonlight for restorative sleep. Each formulation is precision-targeted to achieve a specific result, making cognitive performance accessible, effortless, and part of everyday life. And the same R&D that produced Crystallized Lion's Mane and Think Fast is already at work on what's next: new innovations in cognitive performance that, once again, refuse to make people choose between what works and what they actually want to consume.First Person is a NEXTY Award winner for Best New Supplement (2023) and has been featured in Forbes, Bloomberg, Self, W Magazine, Hypebae, The Quality Edit, and Trendhunter.